Between Two Worlds – Light to Night Festival 2020https://dbcsingapore.org/wp-content/uploads/2022/12/file-entry-5-1.jpg1000662Design Business Chamber SingaporeDesign Business Chamber Singaporehttps://dbcsingapore.org/wp-content/uploads/2022/12/file-entry-5-1.jpg
Quarter means four. And in @quarters.sg, they undergird Design, Research, Community, and Craft in everything they do. Boundaries between art, architecture and literature were transcended in this art installation inspired by Italo Calvino’s text, “Invisible Cities”.
“We inscribed the walls and mirrors with lines of Kevin Wong’s poetry that spoke of love and loss, letting visitors reflect on the mixed narratives of progress in light of the surrounding historic monuments on site.”
Four local writers wrote site-specific sonnets that were interpreted into spatial sculptures by architects. The end result was a multi-faceted narrative that ties fragments of history and present realities within specific historic markets in Singapore’s civic district. Between Two Worlds at Esplanade Park is an intimate passageway surrounded by mirrored memory pools.
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SINGAPO人: Discovering Chinese Singaporean Culturehttps://dbcsingapore.org/wp-content/uploads/2022/12/file-entry-4-3.jpg1000667Design Business Chamber SingaporeDesign Business Chamber Singaporehttps://dbcsingapore.org/wp-content/uploads/2022/12/file-entry-4-3.jpg
With an RFID wristband, visitors can express their opinions, vote for their cultural favourites and play games at this interactive exhibition which uncovers the complexity beneath Chinese Singaporean culture and identity. At the end, they will receive a personalised snapshot of their cultural footprint with recommendations for cultural experiences beyond the exhibition.
Ivan Yak, Experiential Designer (left) and Dave Tai, Writer (right) of The Merry Men Works
How has SG Mark helped you in your area of work?
It gives the visitors of SINGAPO人 the promise that it would be a great experience.
How do you think your design has impacted users?
Through a close partnership with the Singapore Chinese Cultural Centre, we were able to introduce Singaporeans to local Chinese culture, a topic that is often deemed ‘boring’ and ‘traditional’, through a highly interactive experience that is both unexpected and delightful.
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DBS Giving Treehttps://dbcsingapore.org/wp-content/uploads/2022/12/file-entry-1-3.jpg1000790Design Business Chamber SingaporeDesign Business Chamber Singaporehttps://dbcsingapore.org/wp-content/uploads/2022/12/file-entry-1-3.jpg
Recognising the considerable waste generated from holiday festivities, DBS came up with this Christmas decoration to give back to the planet. Made with upcycled wood from used shipping pallets, the trees were repurposed as Chinese New Year decorations and thereafter as fixtures in the DBS Treasures Lounge at Changi Airport Terminal 3. Decorations were also made entirely from sustainable materials.
Vanessa Lin, Lead of Employee Experience and Communications, Corporate Real Estate Strategy and Administration, DBS Bank
We are excited to be a recipient of the inaugural 2021 SG Mark Award for Sustainable Design. Sustainability has always been at the core of DBS’ purpose-driven DNA. We strive to embed sustainability in everything we do, and the birth of this project stems from a question that we asked ourselves:
“What if our decorations made the earth better?”
Rooted in our drive to be more involved in the circular economy and achieve net zero energy operations, the DBS Giving Tree project is a ground-up initiative that demonstrates the small ways we can contribute to changes in our surroundings, play our part and give back to the community and planet even during the festive season, and inspire more sustainable actions every day!
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The FUGA Farm Communityhttps://dbcsingapore.org/wp-content/uploads/2022/12/file-entry-1-13.jpg1000667Design Business Chamber SingaporeDesign Business Chamber Singaporehttps://dbcsingapore.org/wp-content/uploads/2022/12/file-entry-1-13.jpg
With its contemporary architectural design, this suburban farm located in the outskirts of Beijing has become a standard for farm modernisation. Transcending the notions of the traditional Chinese farm, FUGA inspires city dwellers to look beyond the negative aspects of farming, and to get interested and involved with sustainable farming, recycling and reusing.
Winning the SG Mark has given us the endorsement we need to continue spearheading projects related to environmental awareness, motivating us to further advocate for incorporating sustainability concepts throughout our work. Throughout our projects, we have also been promoting community participation and the revival of traditional craftsmanship.
We believe that such concepts should extend beyond exterior projects such as farms and gardens, and be applied to interior commercial spaces and facilities. The SG Mark has allowed us to expand our network, enabling us to share our experiences with new friends and professionals to come up with new ideas and design concepts that provide more fuel for our work.
How do you think your design has impacted users?
Our design focuses on solving problems using existing resources. So for example to minimize unnecessary materials wastage, we incorporate design elements that make it easy to recycle, reduce and reuse, while educating workers to use their skills and new methods to make small changes with great impact. Through this, we have been able to promote sustainability concepts, such as raising awareness for better waste management and reviving forgotten craftsmanship.
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Reveal Your Thaidentity: Experience the Thai Way in Thailandhttps://dbcsingapore.org/wp-content/uploads/2022/12/file-entry-1-10.jpg1000563Design Business Chamber SingaporeDesign Business Chamber Singaporehttps://dbcsingapore.org/wp-content/uploads/2022/12/file-entry-1-10.jpg
No reason for Singaporeans to visit the Land of Smiles because they’ve visited Thai padi fields or shopped at Chatuchak? The Thai Tourism Authority convinces Singaporeans otherwise in this marketing campaign. Bold caricatures and animation to showcase the Thai people, culture and charm in a fun and relatable manner are used to entice Singaporeans to re-visit Thailand.
AUGHT Pte Ltd (from left to right) Tomaz Goh, Hazel Ting, Florence Chua, Howard Chee.
“Add some flavour, spice it up, and let the rhythm move our audience”.
We had never intended to retell the old touristic tales of Thailand. Instead, it was all about the fun and excitement that one usually experienced when travelling to Thailand – portrayed in a more caricature way.
We were delighted by the positive response to the campaign. The fact that our audiences can genuinely relate and get entertained by the campaign demonstrates the values of communication design when approaching it with authenticity and relevance.
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IRÉN Skinhttps://dbcsingapore.org/wp-content/uploads/2022/12/file-entry-4.jpg999999Design Business Chamber SingaporeDesign Business Chamber Singaporehttps://dbcsingapore.org/wp-content/uploads/2022/12/file-entry-4.jpg
With a name inspired by Irène Joliot-Curie, Nobel Laureate in Chemistry and women’s rights advocate, IRÉN Skin positions itself as skincare that is fun to use, with real results backed by science. Through a soft, vibrant colour palette, a fun and trendy tone of voice, and easy-to-use packaging with a distinctive opening mechanism, it appeals to the savvy female consumer.
“Our aim was to create a fuss-free and customised experience for the user, the packaging’s mechanism is designed in such a way that the user can open the packaging with just a thumb-flick.”
Inspired by the seven superfruits which define the base formula, each packaging is crafted uniquely with its respective icon and colour.
Users can conveniently identify their personal set of icons and colour palette based on their skin’s needs.
Immersive Experiencehttps://dbcsingapore.org/wp-content/uploads/2022/12/file-entry-1-9-e1671595297518.jpg1000565Design Business Chamber SingaporeDesign Business Chamber Singaporehttps://dbcsingapore.org/wp-content/uploads/2022/12/file-entry-1-9-e1671595297518.jpg
Can’t attend a physical business event due to Covid-19? The Indonesia Startup Insight Asia virtual event demonstrates that an immersive 3D experience is still possible through the use of technology such as photographic rendering, and realistic design incorporating physical elements into the virtual space. Following its success, markets as far flung as Belgium and Israel have been inspired by it.
“SG Mark has provided us an opportunity to showcase to our existing and potential clients that we take pride in our design hence providing them a peace of mind whenever we work on a project with them.”
How do you think your design has impacted users?
I believe our design has provided an immersive/unique experience to the users by having close to realistic rendering and also sleek UI/UX that provides information to the users.
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Design Crawl: Making Design more Inclusivehttps://dbcsingapore.org/wp-content/uploads/2020/02/Website_Design-Crawl.jpg10801080Design Business Chamber SingaporeDesign Business Chamber Singaporehttps://dbcsingapore.org/wp-content/uploads/2020/02/Website_Design-Crawl.jpg
About this event
Inviting back our Singapore Good Design 2021 winners, let us delve deeper into understanding how they have used problem solving through design thinking to meet the needs of users. Lonesome Hotel, our Platinum winner, shows that design is more about empathy than mere aesthetics. Gold award recipient, Kohler Struktura Hygiene Urinal, satisfied an underserved need by directly engaging with users on their unique concerns.
The Man Behind the Unique Vending Machinehttps://dbcsingapore.org/wp-content/uploads/2022/12/tensq-credit-facebook-e1671068050392.jpeg15361848Design Business Chamber SingaporeDesign Business Chamber Singaporehttps://dbcsingapore.org/wp-content/uploads/2022/12/tensq-credit-facebook-e1671068050392.jpeg
How would you describe your personality?
My son, friends and colleagues fittingly call me “Mr. Fix-It” as I like to solve problems in creative and innovative ways.
How has design thinking impacted what you do?
Creative and innovative solutions led me to develop a design thinking mindset and it really solved many problems, especially the recent solutions we had for our car showroom aka Car Vending Machine.
What is your favourite automobile brand?
My favourite automobile brand is Porsche. It’s a unique brand that is somewhat sporty yet very understated.
What was the hardest decision you ever had to make?
To build TenSquare as another car vending machine showroom especially after we just built one not too long ago. Given that this took place in the middle of the pandemic, it was stressful.
Who is your hero and why?
Like many Singaporeans, my hero is our founding father, Mr. Lee Kuan Yew. With a bright mind, strong leadership and perseverance, he formed a capable team to develop Singapore into a world-renowned global city from its humble beginnings. Today, Singapore stands out in the world for its low level of poverty and highly-acclaimed education system among many attributes.
Gary Hong, GM and Founder of Autobahn Motors aspires to bring an immersive experience to the community of creators, animators, marketers and brand owners together, to showcase their creativity and bring about more social awareness.
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DBCS Circles Connects (Nov’ 21)https://dbcsingapore.org/wp-content/uploads/2022/02/Circle-Connect-Nov.png13421338Design Business Chamber SingaporeDesign Business Chamber Singaporehttps://dbcsingapore.org/wp-content/uploads/2022/02/Circle-Connect-Nov.png
About this event
It was such a delightful evening last Thursday to hold our first FTF members’ workshop & networking session in almost 2 years. We could feel it in the house at DBCS Circle Connects.
Meaningful conversations were exchanged and new friendships formed, this is the first and certainly won’t be the last. Special thanks to @impixelsg for being our venue partner!
If you want to be part of our Design & Business Community, do join our membership programme! It’s free (for now)!
