SINGAPO人: Discovering Chinese Singaporean Culture

SINGAPO人: Discovering Chinese Singaporean Culture 1000 667 Design Business Chamber Singapore

With an RFID wristband, visitors can express their opinions, vote for their cultural favourites and play games at this interactive exhibition which uncovers the complexity beneath Chinese Singaporean culture and identity. At the end, they will receive a personalised snapshot of their cultural footprint with recommendations for cultural experiences beyond the exhibition.

Ivan Yak, Experiential Designer (left) and Dave Tai, Writer (right) of The Merry Men Works

How has SG Mark helped you in your area of work?

It gives the visitors of SINGAPO人 the promise that it would be a great experience. 

How do you think your design has impacted users?

Through a close partnership with the Singapore Chinese Cultural Centre, we were able to introduce Singaporeans to local Chinese culture, a topic that is often deemed ‘boring’ and ‘traditional’, through a highly interactive experience that is both unexpected and delightful.


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