Reveal Your Thaidentity: Experience the Thai Way in Thailand

Reveal Your Thaidentity: Experience the Thai Way in Thailand 1000 563 Design Business Chamber Singapore

No reason for Singaporeans to visit the Land of Smiles because they’ve visited Thai padi fields or shopped at Chatuchak? The Thai Tourism Authority convinces Singaporeans otherwise in this marketing campaign. Bold caricatures and animation to showcase the Thai people, culture and charm in a fun and relatable manner are used to entice Singaporeans to re-visit Thailand.

AUGHT Pte Ltd (from left to right)
Tomaz Goh, Hazel Ting, Florence Chua, Howard Chee.

How do you think Reveal Your Thaidentity has impacted users?

“Add some flavour, spice it up, and let the rhythm move our audience”.


We had never intended to retell the old touristic tales of Thailand. Instead, it was all about the fun and excitement that one usually experienced when travelling to Thailand – portrayed in a more caricature way.

We were delighted by the positive response to the campaign. The fact that our audiences can genuinely relate and get entertained by the campaign demonstrates the values of communication design when approaching it with authenticity and relevance.

PostInsta PostFB PostLinkIn PostYT PostOther

Like what you read?
Follow us on Instagram, Facebook, Linkedin and Youtube to get the latest updates!


Related Post

Home Innovation: Power at Your Fingertips

Home Innovation: Power at Your Fingertips

Blog Member's Spotlight
Find out about Brian Tay a passionate creator who is empowering homeowners with visualizing what the perfect appliance or furniture looks like within their home.
Beyond Trends: Raffles Design’s Green Revolution with Metro and SF Fiber Unveils Sustainable Fashion Style!

Beyond Trends: Raffles Design’s Green Revolution with Metro and SF Fiber Unveils Sustainable Fashion Style!

Blog SG Mark 2021 Winner's Spotlight SG Mark 2022 Winner's Spotlight SG Mark 2023 Winner's Spotlight
Raffles Design collaborated with METRO (Singapore) and SF Fiber to create a stylish, versatile, and sustainable wardrobe for fashionable and busy professional ladies.
SNACK Savvy: Invest in yourself through your lifestyle!

SNACK Savvy: Invest in yourself through your lifestyle!

Blog SG Mark 2021 Winner's Spotlight SG Mark 2022 Winner's Spotlight SG Mark 2023 Winner's Spotlight
SNACK is the only financial lifestyle app for the ultimate flexibility in micro insurance and investments. You never have to worry about hefty monthly premiums or lock-in periods ever again.
Unleash the Pixel Power: OuterEdit Graphic Brilliance Unveiled!

Unleash the Pixel Power: OuterEdit Graphic Brilliance Unveiled!

Blog SG Mark 2021 Winner's Spotlight SG Mark 2022 Winner's Spotlight SG Mark 2023 Winner's Spotlight
OuterEdit has a vision to unite artists and designers, fostering a celebration of creativity on graphic canvases.
1 2 3 18
Home Innovation: Power at Your Fingertips

Home Innovation: Power at Your Fingertips

Blog Member's Spotlight
Find out about Brian Tay a passionate creator who is empowering homeowners with visualizing what the perfect appliance or furniture looks like within their home.
Beyond Trends: Raffles Design’s Green Revolution with Metro and SF Fiber Unveils Sustainable Fashion Style!

Beyond Trends: Raffles Design’s Green Revolution with Metro and SF Fiber Unveils Sustainable Fashion Style!

Blog SG Mark 2021 Winner's Spotlight SG Mark 2022 Winner's Spotlight SG Mark 2023 Winner's Spotlight
Raffles Design collaborated with METRO (Singapore) and SF Fiber to create a stylish, versatile, and sustainable wardrobe for fashionable and busy professional ladies.
SNACK Savvy: Invest in yourself through your lifestyle!

SNACK Savvy: Invest in yourself through your lifestyle!

Blog SG Mark 2021 Winner's Spotlight SG Mark 2022 Winner's Spotlight SG Mark 2023 Winner's Spotlight
SNACK is the only financial lifestyle app for the ultimate flexibility in micro insurance and investments. You never have to worry about hefty monthly premiums or lock-in periods ever again.
1 2 3 24
Share
About the author

admin

DBCSingapore1985