Lorenzo hopes to create a better world for everyone and to make a positive impact on the planet.
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Member's Spotlight
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The Power Couple at Work
Junyi Lee, Meredith Tan, Singapore-based top animation and video production studio, also the Singapore Good Design Video Animation Partner.
Smart Ocean Park: Redefining Seamless Park Experience
Redefining Seamless Park Experience uses a user-centric design to enable visitors to have a more personalised and carefree park experience.
Telkomsel Brand Rejuvenation
Grounded in a user-centric approach, the brand has been rejuvenated with a discovery-led website and an action-driven app that helps users make informed decisions with respect to telecommunications.
A Global Perspective on the Digital Marketing Landscape
Learn how Katherine Dale navigates the intersection of human-centered design and digital marketing.
Second Generation Leader: Hilary Tjoe
MM Galleri prioritise top-quality stones that stand the test of time, retaining their exquisite veins and color.
Member's Spotlight
Breaking Conventions as a Playscape Designer
Shi Yun from Playpoint Asia Singapore cannot wait for the day when she sees children enjoy the playscapes she designed.
Immanuel Goh’s Fascination with UX and Design Research
Emmanuel (Manny) shares how design meddling during his formative years has evolved into the monumental task of ensuring no one gets left behind in our Smart Nation journey.
The Artistic Beauty of Glass in the Eyes of Sara Ang
Sara Ang from Synergraphic raves about her mum and shares about her work, mantra and more.
Editorial Highlights
SG Mark Winners' Spotlight
Reveal Your Thaidentity: Experience the Thai Way in Thailand
No reason for Singaporeans to visit the Land of Smiles because they’ve visited Thai padi fields or shopped at Chatuchak? The Thai Tourism Authority convinces Singaporeans otherwise in this marketing campaign. Bold caricatures and animation to showcase the Thai people, culture and charm in a fun and relatable manner are used to entice Singaporeans to re-visit Thailand.
IRÉN Skin
With a name inspired by Irène Joliot-Curie, Nobel Laureate in Chemistry and women’s rights advocate, this brand positions itself as skincare that is fun to use, with real results backed by science. Through a soft, vibrant colour palette, a fun and trendy tone of voice, and easy-to-use packaging with a distinctive opening mechanism, it appeals to the savvy female consumer.
Immersive Experience
Can’t attend a physical business event due to Covid-19? The Indonesia Startup Insight Asia virtual event demonstrates that an immersive 3D experience is still possible through the use of technology such as photographic rendering, and realistic design incorporating physical elements into the virtual space. Following its success, markets as far flung as Belgium and Israel have been inspired by it.