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The FUGA Farm Community

The FUGA Farm Community 1000 667 Design Business Chamber Singapore

With its contemporary architectural design, this suburban farm located in the outskirts of Beijing has become a standard for farm modernisation. Transcending the notions of the traditional Chinese farm, FUGA inspires city dwellers to look beyond the negative aspects of farming, and to get interested and involved with sustainable farming, recycling and reusing.

Lim Leng Kuan (left), Teo Cheng Huat (right), Moss Design Studio

How has SG Mark helped you in your area of work?

Winning the SG Mark has given us the endorsement we need to continue spearheading projects related to environmental awareness, motivating us to further advocate for incorporating sustainability concepts throughout our work. Throughout our projects, we have also been promoting community participation and the revival of traditional craftsmanship.

We believe that such concepts should extend beyond exterior projects such as farms and gardens, and be applied to interior commercial spaces and facilities. The SG Mark has allowed us to expand our network, enabling us to share our experiences with new friends and professionals to come up with new ideas and design concepts that provide more fuel for our work.

How do you think your design has impacted users?

Our design focuses on solving problems using existing resources. So for example to minimize unnecessary materials wastage, we incorporate design elements that make it easy to recycle, reduce and reuse, while educating workers to use their skills and new methods to make small changes with great impact. Through this, we have been able to promote sustainability concepts, such as raising awareness for better waste management and reviving forgotten craftsmanship.

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Reveal Your Thaidentity: Experience the Thai Way in Thailand

Reveal Your Thaidentity: Experience the Thai Way in Thailand 1000 563 Design Business Chamber Singapore

No reason for Singaporeans to visit the Land of Smiles because they’ve visited Thai padi fields or shopped at Chatuchak? The Thai Tourism Authority convinces Singaporeans otherwise in this marketing campaign. Bold caricatures and animation to showcase the Thai people, culture and charm in a fun and relatable manner are used to entice Singaporeans to re-visit Thailand.

AUGHT Pte Ltd (from left to right)
Tomaz Goh, Hazel Ting, Florence Chua, Howard Chee.

How do you think Reveal Your Thaidentity has impacted users?

“Add some flavour, spice it up, and let the rhythm move our audience”.


We had never intended to retell the old touristic tales of Thailand. Instead, it was all about the fun and excitement that one usually experienced when travelling to Thailand – portrayed in a more caricature way.

We were delighted by the positive response to the campaign. The fact that our audiences can genuinely relate and get entertained by the campaign demonstrates the values of communication design when approaching it with authenticity and relevance.

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IRÉN Skin

IRÉN Skin 999 999 Design Business Chamber Singapore

With a name inspired by Irène Joliot-Curie, Nobel Laureate in Chemistry and women’s rights advocate, IRÉN Skin positions itself as skincare that is fun to use, with real results backed by science. Through a soft, vibrant colour palette, a fun and trendy tone of voice, and easy-to-use packaging with a distinctive opening mechanism, it appeals to the savvy female consumer.

Sinn Low, Senior Designer, Kong Studio

How do you think your design has impacted users?

“Our aim was to create a fuss-free and customised experience for the user, the packaging’s mechanism is designed in such a way that the user can open the packaging with just a thumb-flick.”

Inspired by the seven superfruits which define the base formula, each packaging is crafted uniquely with its respective icon and colour.

Users can conveniently identify their personal set of icons and colour palette based on their skin’s needs.

Immersive Experience

Immersive Experience 1000 565 Design Business Chamber Singapore

Can’t attend a physical business event due to Covid-19? The Indonesia Startup Insight Asia virtual event demonstrates that an immersive 3D experience is still possible through the use of technology such as photographic rendering, and realistic design incorporating physical elements into the virtual space. Following its success, markets as far flung as Belgium and Israel have been inspired by it.

Wyman Ong, Project Manager,
Perspective Design

How has SG Mark helped you in your area of work?

“SG Mark has provided us an opportunity to showcase to our existing and potential clients that we take pride in our design hence providing them a peace of mind whenever we work on a project with them.”

How do you think your design has impacted users?

I believe our design has provided an immersive/unique experience to the users by having close to realistic rendering and also sleek UI/UX that provides information to the users.

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Design Crawl: Making Design more Inclusive

Design Crawl: Making Design more Inclusive 1080 1080 Design Business Chamber Singapore

About this event

Inviting back our Singapore Good Design 2021 winners, let us delve deeper into understanding how they have used problem solving through design thinking to meet the needs of users. Lonesome Hotel, our Platinum winner, shows that design is more about empathy than mere aesthetics. Gold award recipient, Kohler Struktura Hygiene Urinal, satisfied an underserved need by directly engaging with users on their unique concerns.

Watch the full recording: https://youtu.be/Lqd1IqupowM

The Man Behind the Unique Vending Machine

The Man Behind the Unique Vending Machine 1536 1848 Design Business Chamber Singapore

How would you describe your personality?

My son, friends and colleagues fittingly call me “Mr. Fix-It” as I like to solve problems in creative and innovative ways.    

How has design thinking impacted what you do?

Creative and innovative solutions led me to develop a design thinking mindset and it really solved many problems, especially the recent solutions we had for our car showroom aka Car Vending Machine. 

What is your favourite automobile brand?

My favourite automobile brand is Porsche. It’s a unique brand that is somewhat sporty yet very understated.

What was the hardest decision you ever had to make?

To build TenSquare as another car vending machine showroom especially after we just built one not too long ago. Given that this took place in the middle of the pandemic, it was stressful.

Who is your hero and why?

Like many Singaporeans, my hero is our founding father, Mr. Lee Kuan Yew. With a bright mind, strong leadership and perseverance, he formed a capable team to develop Singapore into a world-renowned global city from its humble beginnings. Today, Singapore stands out in the world for its low level of poverty and highly-acclaimed education system among many attributes. 

Gary Hong, GM and Founder of Autobahn Motors aspires to bring an immersive experience to the community of creators, animators, marketers and brand owners together, to showcase their creativity and bring about more social awareness.


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DBCS Circles Connects (Nov’ 21)

DBCS Circles Connects (Nov’ 21) 1342 1338 Design Business Chamber Singapore

About this event

It was such a delightful evening last Thursday to hold our first FTF members’ workshop & networking session in almost 2 years. We could feel it in the house at DBCS Circle Connects.

Meaningful conversations were exchanged and new friendships formed, this is the first and certainly won’t be the last. Special thanks to @impixelsg for being our venue partner!

If you want to be part of our Design & Business Community, do join our membership programme! It’s free (for now)! 

“Your network is your net worth”: A Designer’s Perspective

“Your network is your net worth”: A Designer’s Perspective 640 400 Design Business Chamber Singapore

What motivated your career switch?

I always knew I wanted to start something of my own. Most of the time, I pursued things that were of interest to me. So you can say the “career switch” was motivated by interest and curiosity. I went from studying Biological Sciences (hoping to be a scientist) to a very much design, engineering and business driven career. 

(I’m not sure I switched careers, I more of switched paths. My career has always been in design, engineering and business.)

How would you advise your younger self?

I’d spend more time making meaningful and long-lasting connections. I realised a bit later in life that “your network is your net worth”.

What’s the key thing you see lacking in the design community?

I meet a lot of designers who are perfectionists. Not sure whether it stems from character or from the design education, but I would like to see more designers give precedence to iteration. Designers can adopt the mindset that getting it right is a process of “continuous improvement” rather than hoping to hit a homerun on the first try. This also helps a lot with the anxiety designers face when putting their work out.

What is your greatest fear?

I have a fear of regret. I don’t want to get old and think, “I should have done this, I should have done that”. So as much as I can, I try to be very open to new experiences, opportunities and projects. But I also have learnt how to say “No” – the opportunity must either allow me to learn or earn. Equally great is my fear of getting old.

Shafiq Bashir, Principal of Mēkā and his team are striving to build a better world by inventing great products and solutions that improve the human condition. 


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Second in the series of Conversations for Singapore Design Awards 2021

Second in the series of Conversations for Singapore Design Awards 2021 1080 1080 Design Business Chamber Singapore

About this event

A webinar where conversations centre on how designers can nurture and strengthen empathy, compassion in our common spaces.

Designers have the power to create spaces that can foster stronger bonds in the community, to celebrate diversity, create meaning, and inspire change. An open call for Singapore Design Awards, innovative projects will be selected for funding, project development and rapid prototyping.

Organised by Design Business Chamber Singapore & the Ministry of Culture, Community and Youth.

Watch the full recording: https://youtu.be/Lqd1IqupowM

Singapore Good Design 2021 Awards Ceremony

Singapore Good Design 2021 Awards Ceremony 2560 1707 Design Business Chamber Singapore

Conceived and organised by the Design Business Chamber Singapore (DBCS), the SG Mark seeks to promote and recognise outstanding design projects that embody quality and user-centred design. The accolade also advocates good design adoption throughout the process of systematic thinking, planning and execution to enhance societies/communities and improve our environment. This year, due to the ongoing pandemic, we are holding the Awards Ceremony virtually to celebrate the success of the winners.

For full video of the event, kindly watch it on our youtube: https://youtu.be/FYhAbZM74uI