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Designers are Makers of Unifying Designs

Designers are Makers of Unifying Designs 1394 1042 Design Business Chamber Singapore

What is your personal mantra?

“Finalise it. Whatever the idea is, however small it is, always try to make a presentable milestone.”

What inspires you?

Problem situations inspire me. Like many people, I encounter problems daily- big or small. Many of them may already have existing solutions. But sometimes, I get lucky and encounter a problem with very few existing solutions. Even when a problem has a decent solution for it, I enjoy the interesting process of trying to understand its background and ideate my own version of it. 

Why do you do what you do?

I think any job with ‘designer’ in it can be associated with the nature of being ‘makers’. The key characteristic I believe makers share is that the biggest joy of being a maker is to have a chance to materialise a concept. It could be visualised as a sketch or a presentation. If the idea is solid enough, it could have a chance to be given a physical form. If the idea gets big enough momentum, it will bring in more minds and evolve itself. The fulfilment I gain from making things happen is something I can’t find doing anything else. 

What is the most important lesson you learned?

Designs have no boundaries. Anybody can have any idea. But crafting a solution is no easy feat and an art that not anybody can do. For that reason, there are always points to learn if that idea is in the market. 

What’s your advice for those passionate about pursuing a career in design?

Browse the world around you ‘a lot’.

What changes would you like to see in the design ecosystem?

I’d like to see more projects embrace design thinking in the early stage. Realising problems and fine-tuning details in earlier stages can make a big impact on human society. With empathy at the heart of design thinking, the design ecosystem will grow in multitudes.  

What does design mean to you?

A collaboration between understanding and balancing. 

What made you join dbcs circle?

I was trying to reach out to design groups in Singapore as a Korean/American designer. 

What do you think design can do to change the world?

Design thinking can bridge minds from different backgrounds. Nowadays, a customer group is getting bigger and products are produced in masses now more than ever. Design has the potential to bring the world together. 

Yuree Hwang is a Korean and American product designer living in Singapore and is a strong believer of the power of the story behind every product and brand.  


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Reimagining Berita Harian

Reimagining Berita Harian 1000 590 Design Business Chamber Singapore

A revamped news-reading experience was curated for the Malay community to offer them a distinctly Malay perspective. In the redesign of the webpage, social conversations, including podcasts and videos, were brought to the fore. Since the launch in February 2020, the title has seen a two-fold increase in monthly page views to more than 2 million.

Alistair Norris, Director of Design, Agency

How has SG Mark helped you in your area of work?

The SG Mark allows Agency to let the world know about our work. Many projects we do or have done are secret or are still in the process of going to market. The Berita Harian project is one of the few that we can be very explicit about in regards to the work, the design outcome and its impact on the audience and the business.

How our design has impacted users?

The first launch revamp saw its monthly page views increase more than two-fold, from less than a million monthly page views to an average of more than two million each month. The number of users who go on the website has also increased, from roughly 350,000 users before February to more than 500,000 monthly now.

All of this was done whilst taking the BH Newspapers initial ‘Brief to Implementation’ time down from 8 months to 3 months. Along with the delivery of a fully functioning design system based on the ATOM model, a release plan and UX design solutions for the next 2-3 iterations. To continue the improvements to how new innovation was uncovered and establish a raft of new tools were created for interviewing and prototyping within SPH to support the sustained continuation of the approach after the project.

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Through the Lens of Time, Singapore Discovery Centre, Upper Gallery

Through the Lens of Time, Singapore Discovery Centre, Upper Gallery 1000 750 Design Business Chamber Singapore

Believing that visitors learn best through experiences, Singapore Discovery Centre’s Upper Gallery permanent exhibition “Through the Lens of Time” takes visitors on an immersive journey through 700 years of Singapore’s history. Designed by Pico Art International Pte Ltd, the multimedia shows and art installations allow participants to see, feel and lose themselves in various scenarios, from the founding of Singapore to the Japanese Occupation to Independence.

Peh Yee Joo, Gallery Director, Singapore Discovery Center

“Singapore Good Design Mark gives us professional recognition for good concepts and design.”


Singapore Discovery Centre “Through the Lens of Time” Permanent Exhibits Gallery has impressionable thematic spaces designed for visitors to immerse, explore, interact and respond to the different facets of Singapore’s past. 

Using theatrical settings and through the lens of time, visitors are discovering the diverse stories and appreciating the dynamic nature of history, where narratives and voices interact with each other to form new understanding and perspectives. 

Visitors are actively engaged in the space and they enjoy this unique immersive educational experience. The team will continue to innovate with design and in projects that create social value and positive impact to Singapore and the world around us.


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Secret Salon

Secret Salon 1000 498 Design Business Chamber Singapore

An equitable space that can be enjoyed by all – this was the centrepiece of the revamp of an existing hair salon in an HDB enclave. The welcoming “community space” of Secret Salon allows the neighbourhood ‘aunties’ to sit, call out the ‘ah boys’ to the “secret” salon and have their daily cup of tea while chit-chatting with their peers.

Bjorn Yeo, Creative Principal of Tripple and Jonathan Poh, Founder & Director of Provolk Architects

In our first few interactions with the business owners, we noticed how close they were to the residents. Therefore in our design approach, we wanted them to maintain this relationship with the community. We made this happen by carving out an external seating area within the shop’s tenancy area as a welcoming and friendly interface to the uncles and aunties who would walk by.

The elusive façade panels that allude to the imagery of “good morning” towels drying out in the sun also creates a sense of mystery for the general public who are pleasantly surprised that a salon is within and stop by to enquire more. This is organic marketing in the works.

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BBC Studios & BBC Global News, Singapore Office

BBC Studios & BBC Global News, Singapore Office 1000 667 Design Business Chamber Singapore

The design goal for this new office is to create an environment that inspires world-class broadcasting and suits the regional office’s mobile workforce. With a pantry at the heart of its design, BBC Studios & BBC Global News, Singapore Office is spilt into two distinct zones, one catering to social interaction and another for productive focused work. The hot-desking arrangement has desks allocated to 71% of the staff headcount.

Aviruth Trungtreechart, Design Director,
Conexus Studio

How has SG Mark helped you in your area of work? Or how do you think your design has impacted users?

Thanks to widely-recognised and reputable awards such as SG Mark, people have been changing the way they think about design, especially in office interiors. As the workplace changes, it’s important that office design keeps up and awards like SG Mark are crucial in highlighting these advancements.

Good workplace design is now about creating a comfortable and inspiring environment that supports productivity and creativity. It’s the result of a design process that starts with asking questions about goals, people, and how work happens. The benefits of good design are both tangible and intangible. On the one hand, employers can see that it increases efficiency which ultimately increases their profitability. But they also appreciate the softer side of better design – there is evidence to show that happier employees are more creative and productive.

We are grateful and humbled by the award, which motivates us to continue our work in delivering best-in-class office design concepts that inspire and bring out the best of today’s hybrid workforce. Conexus Studio will continue pushing the boundaries in workplace design and we look forward to seeing more of our dynamic and creative spaces recognised with prestigious awards and accolades.

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East Coast Park Rejuvenation

East Coast Park Rejuvenation 1000 611 Design Business Chamber Singapore

A refreshed experience while paying homage to its history – this revamp of Singapore’s largest park encapsulates the theme, aesthetics and park experience. Designed to create meaningful relationships between the physical space and users by connecting people with nature and activating spaces for people’s enjoyment, everything — from signages, landscaping to sustainability of the park’s buildings — has been improved.

Suen Wee Kwok, Executive Director, RSP

How do you think East Coast Park Rejuvenation has impacted users?

“Thoughtful design is key to creating active architecture that uplifts and enriches lives and the human spirit.”

This, in turn, enhances the fostering of meaningful relationships between the community and physical place. In the rejuvenation of an iconic space at East Coast Park, for instance, the team collaborated and engaged with the authorities and community at large to reimagine the park experience, promote wellness and social activities, while paying homage to its rich history and people’s memories of the place.

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DBS Facilities Reporting Tool

DBS Facilities Reporting Tool 1000 562 Design Business Chamber Singapore

Want to report a fault in office facilities? DBS employees can do so in three easy steps after the revamp of its employee workspace facilities reporting tool. Optimised for use on mobile phones, the log-in process has been streamlined. Staff data is pre-populated, making the process easier and faster. Adoption of this tool has since increased by over 100%.

Lim King Hwee, Workplace Lead, Corporate Real Estate Strategy and Administration, DBS Bank

How has SG Mark helped you in your area of work? How do you think your design has impacted users?

We are pleased to be a recipient of the 2021 SG Mark Award for Experience Design.

At DBS, employees are at the heart of what we do, and we are committed to designing user-centric experiences for our employees the same way we do for our customers.

The new design and journey that we have curated for our workspace DBS Facilities Reporting Tool (FRT) enables colleagues to now tell us how to improve their workspace in just three simple steps, and gives the team data on how to respond to faults better.

“It is indeed a great experience – both for DBS employees and for the FRT team too!”

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Between Two Worlds – Light to Night Festival 2020

Between Two Worlds – Light to Night Festival 2020 1000 662 Design Business Chamber Singapore

Quarter means four. And in @quarters.sg, they undergird Design, Research, Community, and Craft in everything they do. Boundaries between art, architecture and literature were transcended in this art installation inspired by Italo Calvino’s text, “Invisible Cities”.

Felicia Toh (left), Kenneth Koh (Right),
Quarters Architects

“We inscribed the walls and mirrors with lines of Kevin Wong’s poetry that spoke of love and loss, letting visitors reflect on the mixed narratives of progress in light of the surrounding historic monuments on site.”

Four local writers wrote site-specific sonnets that were interpreted into spatial sculptures by architects. The end result was a multi-faceted narrative that ties fragments of history and present realities within specific historic markets in Singapore’s civic district. Between Two Worlds at Esplanade Park is an intimate passageway surrounded by mirrored memory pools.


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SINGAPO人: Discovering Chinese Singaporean Culture

SINGAPO人: Discovering Chinese Singaporean Culture 1000 667 Design Business Chamber Singapore

With an RFID wristband, visitors can express their opinions, vote for their cultural favourites and play games at this interactive exhibition which uncovers the complexity beneath Chinese Singaporean culture and identity. At the end, they will receive a personalised snapshot of their cultural footprint with recommendations for cultural experiences beyond the exhibition.

Ivan Yak, Experiential Designer (left) and Dave Tai, Writer (right) of The Merry Men Works

How has SG Mark helped you in your area of work?

It gives the visitors of SINGAPO人 the promise that it would be a great experience. 

How do you think your design has impacted users?

Through a close partnership with the Singapore Chinese Cultural Centre, we were able to introduce Singaporeans to local Chinese culture, a topic that is often deemed ‘boring’ and ‘traditional’, through a highly interactive experience that is both unexpected and delightful.


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DBS Giving Tree

DBS Giving Tree 1000 790 Design Business Chamber Singapore

Recognising the considerable waste generated from holiday festivities, DBS came up with this Christmas decoration to give back to the planet. Made with upcycled wood from used shipping pallets, the trees were repurposed as Chinese New Year decorations and thereafter as fixtures in the DBS Treasures Lounge at Changi Airport Terminal 3. Decorations were also made entirely from sustainable materials.

Vanessa Lin, Lead of Employee Experience and Communications, Corporate Real Estate Strategy and Administration, DBS Bank

We are excited to be a recipient of the inaugural 2021 SG Mark Award for Sustainable Design. Sustainability has always been at the core of DBS’ purpose-driven DNA. We strive to embed sustainability in everything we do, and the birth of this project stems from a question that we asked ourselves:

“What if our decorations made the earth better?”


Rooted in our drive to be more involved in the circular economy and achieve net zero energy operations, the DBS Giving Tree project is a ground-up initiative that demonstrates the small ways we can contribute to changes in our surroundings, play our part and give back to the community and planet even during the festive season, and inspire more sustainable actions every day!


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STB SVC Lite Tablet App

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The inspiration and journey behind creating the Singapore Visitor Centre Lite (SVC) Tablet Application.
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