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DHL MEA Innovation Center

DHL MEA Innovation Center 1080 608 Design Business Chamber Singapore

What does the next generation of the logistics industry look like? The DHL MEA Innovation Center is designed to allow us to answer that question: a mobile state-of-the-art facility interactive showroom environment physically translates the creative process taking place. This facility can be built, dismantled, and transported, connecting visitors to the heartbeat of the brand wherever it goes.

Crystal Chu (left), Creative Director, Nikoletta Lee (Right), Design Director,
RK+D Experience Design

1. How has the SG Mark benefited you?

It is a mark of confidence in our design, and it assures current and future clients of the quality we bring to the table.

2. How do you think your design has impacted users?

DHL MEA IC is a mobile travelling exhibition, and we hope that it would bring across the idea that DHL is a company that can move mountains to deliver a memorable experience for their customers.

3. What was the most difficult moment when developing your idea?

DHL has a long history and a ton of content, it was really challenging to sift through all the information provided to try and get to the soul of the exhibition. We had to understand everything and boil it down to make sure the content and design were in sync and to create an engaging experience for our users.

4. What are some new things you learned about yourself and the users as you were designing?

I learnt that putting yourself in the client’s shoes is very important when producing any design, to align to the client’s needs. This has helped the team avoid conflict and build a working relationship with the client, leading to a very smooth working process indeed!

5. What are your future plans?

We hope to continue our fruitful partnership with DHL, not only designing and building more Innovation Centres, but together, exploring more opportunities with the many solutions and services they are a part of.

6. What was the inspiration behind your product/design/idea?

What inspired us was the mobility of the client; DHL is a company that is famed for logistical efficiency and for their ability to reach consumers worldwide and we decided that the Innovation Centre should as well!

7. Did you experience designer’s block during your work process?

Of course! Any designer would at some point. It feels as if your client is a stranger to you, even if we have worked together for many years. I learnt that when this happens, it’s always useful to go back to the brief, to retrace your steps and you will eventually find your way back to the right path.

8. How do you unwind after the grind?

I like boxing! Sweat out the stress.


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The Clan Hotel

The Clan Hotel 2560 2308 Design Business Chamber Singapore

Meaningful journeys all start somewhere. Situated at the crossroads of culture and commerce, this modern luxury hotel is designed with authentic touches to evoke a sense of kinship and community. The property hosts 324 rooms, split into superior, deluxe, premier, and grand premier rooms. While faithful to its history, Clan Hotel brings a renewed sense of wonderment and surprise with an unorthodox take on traditional Asian hospitality.

Kunio Iwata, Managing Director,
KKS International Pte Ltd

1. How has the SG Mark benefited you?

Our head office in Tokyo has recognised the Clan Hotel as the best Hotel Design of The Year 2022. This indicates that our hard work for The Clan Hotel has been recognised externally and internally among all projects completed by KKS GROUP.

2. How do you think your design has impacted users?

Some guests are more curious to visit or stay in this hotel when they know that the hotel has been awarded this year’s SG Mark winner. Particularly those involved in the Hospitality field are curious just as how we would be to other projects.

3. What was the most challenging moment when developing your idea?

The difficult moment is always how to transform or translate the ideas into design to fit into space and in what manner. In this case, how can the design be “sustainable” for a long time than just fashion? We must consider this carefully to ensure the hotel design still looks fresh and reminds guests of the immigrant story even after 10~15 years.

4. What are some new things you learned about yourself and the users as you were designing?

Whenever we design hotels, my vision is to design and implement ideas. However, it is very curious whether the guests have the same concept as mine about looking at products to appreciate or have different points of view.

5. What are your future plans (personal or company/ work)?

KKS International (S) Pte Ltd. will continue work on hospitality design as part of KKS GROUP of the company in Japan to promote our ability in “good design” that influences guests in some way. Our satisfaction will be when the guests check out with good memory of staying in the hotel. However, it will still be “competitive & challenging” to achieve this, but I believe it is only possible if the designer has a passion for creative design.

6. What was the inspiration behind your product/design/idea?

The inspiration was based on the history of the location of the site & surroundings to connect the “Past” & “Future”.

7. Did you experience a designer’s block during your work process?

No, I have not experienced a designer’s block. But it is instead facing difficulties in coming to satisfy the final design.

8. How do you unwind after the grind?

As a designer, there is no break from thinking about design whenever or wherever you are. This is the nature of how the designer will be more creative and imaginative. I do get tired and tense when the design is still unsatisfactory and how to deliver a better design & solution.


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Terra at Moh Guan

Terra at Moh Guan 1267 1267 Design Business Chamber Singapore

A fascinating neighbourhood and rich heritage surrounds Terra at Moh Guan. Whilst rejuvenating the unit for modern-day living, its charming vintage features were preserved, refurbished, and repurposed. Drawing inspiration from the surrounding heritage neighbourhood, this renovation bridges a nostalgic past with modernity – giving it a new lease of life for the next generation.

Eleven See, Interior Designer, Authors & Styling

1. How has the SG Mark benefited you?

Receiving the award gave me a sense of gratification to my career’s milestone and it motivates me to do better. The award brings credibility and trust into my work.

It improves client’s confidence and trust in the company and my work. It also allows me to connect to the design community, getting to meet and learn from other designers. It has been a great experience for me to grow even more as a designer.

2. How do you think your design has impacted users?

There are many who claim that a space also tells others who you are — your personality. The users can take pride and live to their fullest in the house because of the efficiency and thought-out design which fits their lifestyle. When they come home after a long day of work, they can feel like their space is their own.

3. What was the most difficult moment when developing your idea?

Finding the balance of preserving the existing heritage style of the space, yet modernising the flow and design to fit the new user’s lifestyle.

4. What are some new things you learned about yourself and the users as you were designing?

That there is beauty in every corner, regardless the age, with the right touch of design approach and execution.

5. What are your future plans?

Continue to grow better in interior design. Pushing the boundary, build and strengthen my own design style.

6. What was the inspiration behind your product/design/idea?

For Terra ay Moh Guan, the main inspiration comes from my clients who are the users themselves – their stories and personalities. Understanding the users is always needed while designing a space, especially when it comes to designing their home.

The other inspiration is the existing foundation and unique structure of the house. These elements paved the way for my design to blend seamlessly to create a good design.

7. Did you experience designer’s block during your work process?

Yes, sometimes. I see it as a signal to take a break and recharge.

8. How do you unwind after the grind?

Nothing works better than spending quality time with loved ones. I like to visit cafes, have a good meal, or maybe just simply take a walk around the city, exploring new places with them — learn to enjoy.

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Alkaff Courtview

Alkaff Courtview 1600 1068 Design Business Chamber Singapore

Shared spaces within housing enclaves are important institutions that bind people together. One such example is the playground. Alkaff Courtview offers 3 levels of differentiated play spaces with an overarching theme reflecting the abundance of nature of the Bidadari Estate. With each level embodying different realms of nature, children are encouraged to connect with nature and given a unique and educational play experience.

Tze Ee, Lead Designer, Playpoint Singapore

1. How do you think your design has impacted users? I believe a good design helps in activating spaces and bringing communities together. It makes spaces lively and more interesting.

2. What was the most difficult moment when developing your idea? To continuously churning our new ideas for different projects especially when projects revolve around the same theme.                                     

3. What are some new things you learned about yourself and the users as you were designing? Users are always looking around for the same theme. Be it forest, ship or sea theme. They revolve around the 3 most popular themes. New things that I have learned is being able to be creative and managing expectations of the users what can be done and what cannot.

4. What are your future plans? Future plans are to design playgrounds that teaches children on sustainability such as playground that harness children’s energy and convert to wind or kinetic energy.

5. What was the inspiration behind your product/design/idea? We are inspired by modern architecture, abstract objects and nature  behind our product / design/idea.

6. Did you experience designer’s block during your work process? No, I leave to my team of designers while I provide them the inspiration.

7. How has the SG Mark benefited you? It has position us an award winning design firm that clients look forward to  working with us.

8. How do you unwind after the grind? By reading novels, watching movies and a glass of wine to end the day.

Harsai Kron Reflects on his Career & Life

Harsai Kron Reflects on his Career & Life 2560 1920 Design Business Chamber Singapore

Tell us a little more about yourself. What do you do at ComfortDelGro?

I’m currently working at ComfortDelGro (CDG Zig app) as a Senior UI/UX Designer. I am deeply passionate about solving problems and making useful things for people. I leverage research and data to transfer insights to actionable design solutions which solve problems for both users and businesses. 

How do you feel when you see consumers using the CDG Zig app?

I feel both happy and proud when I receive compliments or feedback from the users. With the given feedback, we try to enhance the user experience in the app. 

Interaction with any product produces an experience (emotion) – whether it has UX or not. Thus, we establish connections with the users by tapping into their emotions through enhancing their user experience.

What has been your personal mantra? 

As a firm believer of having a positive attitude, I constantly advise myself to never let go of the witty kid inside me. I believe that such a mindset can create a ripple effect to the world in volumes.

Harsai Kron, Singapore-based UI/UX designer is the brains behind the Zig app and possesses a passion for creating useful solutions.

If you had the chance to turn back time, what would you tell your 20-years old self?

Embrace technological endeavours, and make sure that they are accessible, applicable, and affordable to all. 

Keep on learning and enjoy what you learn. 

Living in a world where technology is ever advancing, is there anything you wish would remain unchanged?

Technology makes life easier and more comfortable for humans. It enables us to save both time and money. Indeed, AI can replace some of our jobs. 

But leadership, socio-emotional skills and human intelligence are irreplaceable facets of the world. The human intelligence and humanity that run the world should remain unchanged.

Having recently joined DBCS Circle Connects, what topics are you looking forward to in the future? 

Design Thinking, UI/UX, Interior Design and Product Design


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Circle Connects December

Circle Connects December 1000 1000 Design Business Chamber Singapore


The fashion sector is one of the world’s largest industries, and in design, fashion technology is growing faster than ever. Fashion companies are partnering with technology providers, snapping up startups, and even building their own tech, leveraging the opportunity to open up more revenue streams and business models.

Faced with challenges brought on by environmental impact amongst others, fashion companies are constantly reexamining processes across the value chain to reinvent themselves as a conscious business model.We are excited to hold our first Circle Connects on fashion and sustainability!

Yan Ng, CEO of Lily and Lou and Sean Chiu, Head of UX Design, Vestiaire Collective APAC will be joining us for a fireside chat to give their take on how this transition can be navigated and effect change. If you are working in the fashion industry or curious to learn about how sustainability and fashion can be integrated as a way forward, sign up now: https://app.glueup.com/event/66990/

Lily and Lou believes in the power of customisation where customers can design their own unique, sustainable clothing that lasts beyond its season. Vestiaire Collective fights fashion waste by giving a second life to the clothes we no longer wear and aims to transform the fashion industry for a more sustainable future.

Shoutout to Raffles Education for sponsoring their venue at their spanking new premises in the heart of Orchard Road and Singapore Fashion Council as our Supporting Partner.


SG Mark 2023

SG Mark 2023 1080 1080 Design Business Chamber Singapore

Each year, SG Mark attracts new and innovative projects from all over the world, celebrating the very best in design across 7 disciplines, with a special category introduced (watch this space for more details)! Entries are reviewed and judged by an influential jury panel of experienced academics and established industry professionals.

Show us what you can bring to the table. Be recognised for your design excellence and commitment towards creating superior designs that improve lives.

Apply using the link in bio!

sgmark.org

The Duo Behind PLUS Group

The Duo Behind PLUS Group 1600 1600 Design Business Chamber Singapore

How was Plus Group founded? How did Mervin and you meet and become a business duo? 

PLUS was founded by 11 other members. We started out as a student group in NUS Architecture that explored life plus curriculum outside of architecture to enrich our understanding of what design can do to a creative person. From the student group, the Head of Dept and our Professors encouraged us to form something more concrete outside of the school’s vicinity, to harness the unique synergy that we have built in school.

Currently, most of the other partners have expanded their personal careers and have left PLUS, a situation that we knew would arise and hopefully our journeys will meet in the new future to push PLUS again.

Husband-and-wife creative duo, Mervin and Cheryl are founders of the PLUS Group, a Gold Recipient of the Singapore Good Design Awards 2022.

Instead of focusing on a specific niche, why interdisciplinary?

We have always felt that design is a strategy to reach a goal that was carved out. We view each project with a holistic approach and suggest different outputs that we feel will have the best outcome. Therefore, to be able to achieve this unusual approach, we needed an interdisciplinary setup.

“Design is subjective. But your objectives aren’t.” Could you further explain this bold statement on PLUS Group’s website?

Design as a topic is definitely subjective. What is “nice” or “beautiful” to a person, might not necessarily be the same to another. However, when achieving a goal with proper setups of targets to meet, that becomes objective. For PLUS, this is where the data and art or design meet.

What went through your mind when the project – Insecta Iridesse was awarded the Singapore Good Design Gold Award?

We were definitely delighted. It just proves that our hard work meant something to others, especially those within the design industry. It was tough to convince clients of our unusual approach to design, but this helps in showing that our ways, though unconventional, could still yield positive results.

What is one of the most worthwhile investments that both of you have ever made for a project?

Community projects are something new that we are exploring. Seeing the faces of the communities and having them respond to you the way you want your design to impact them – those situations are priceless.

Leading a team isn’t easy. Do you have any advice for solopreneurs or managers on what it takes to succeed and/or complete a project?

We are not sure if it is an advice, but we make sure the team in PLUS eats a lot. Eating is our form of appreciation and eating is our way of showing that we care. Make sure the team is being taken care of and the team will take care of you. 

As the saying goes, two heads are better than one. If we may ask, how do you and your partner take care of each other after work?

We do not know actually. Our lives are so intertwined with work that it sometimes gets muddled up and the flow just leads the way.


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EMBRACE!

EMBRACE! 500 500 Design Business Chamber Singapore

Project EMBRACE seeks to beautify Singapore’s landscape and unite people with MRT pillars.

Ar. Chio Wen Tian of CHIO Architects


I frequently go down to the track right by the MRT to run and I’ve often thought that the spaces could have been better utilised. The idea of EMBRACE is to clad the MRT columns with 22 used holding panels and allow members of the community to come together to paint them and express themselves.

About the project

The premise of this project stemmed from a far-sighted concern on the MRT system. Mindful about the implications the fixed corridors created by the network of on-grade MRT tracks have on our city when WFH becomes the norm, how can design spark online or physical conversations/collaborations to rejuvenate our community spirit in a post-pandemic Singapore?

EMBRACE cleverly reuses construction hoarding steel panels affixed on circular steel support around the MRT pillars, with hoarding panels serving as canvas for any community expression through Paint, Stick or Project. The initiative showcases our people’s ingenuity for turning an urban challenge into opportunity, while the colours and vibrancy of the adorned columns embraces our diversity, creativity and aspirations.


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SG Mark Winners Sharing

SG Mark Winners Sharing 1080 1080 Design Business Chamber Singapore

Fresh from their triumph at the Singapore Good Design awards, a few of our winners will be joining us for a sharing session on 27 Oct, 3pm to 5pm at Pixel, One North.

Speakers will engage us with their success stories on how they have thrived in a positive design culture and robust processes, aligned their stakeholders’ expectations and how winning the SG Mark has made a positive impact.

In the line-up:

– Dylan Soh & Calvin SohCo-Founders of One Kind Block for Kinder and Greener together

– San San Yap, Design Experience Director of Accenture Song for CPFB Members’ Platform Reimagined

– Mervin Tan, Co-Founder & Creative Director of Plus Group for Insecta Iridesse

As part of Singapore Design Week, feel the creative pulse and join us in championing thought leadership and showcasing the best in design from Singapore and beyond!

Sign up now at:
https://www.eventbrite.sg/e/358225571327