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Banyan Group admitted into the 2025 Design Power Index

Banyan Group admitted into the 2025 Design Power Index 1080 1350 Design Business Chamber Singapore

DBCS and Consulus are pleased to announce that Banyan Group is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Banyan Tree – Designing a Sustainable and Purpose-Driven Experience

Banyan Tree is a powerful example of a company whose business model is built around the Social Impact of Design. Its success and long-term brand equity are a direct result of a purpose-driven design goal: to create luxury hospitality experiences that are intrinsically linked to environmental stewardship and community empowerment. This approach has generated significant economic value by attracting a growing segment of conscious travelers.

Banyan Tree’s design philosophy is a masterclass in designing for sustainability. From its origins, the company has focused on transforming environmentally damaged sites, such as a disused tin mine in Phuket, into stunning, eco-friendly resorts. Every aspect of its resort design—from the use of local materials and low-impact architecture to the conservation of natural habitats—is intentional. This commitment to sustainability is not just corporate social responsibility; it is a core product that drives brand loyalty and a premium price.

Furthermore, Banyan Tree’s model actively solves social challenges by establishing community-based initiatives and employing local artisans, whose crafts are integrated into the design of the resorts and sold in their boutiques. This creates a new service ecosystem where design serves as a powerful tool for economic and social upliftment. The company’s brand leadership is a testament to how a design-led commitment to positive impact can be a powerful driver of both profit and purpose.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

  • Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
  • Market of Design — Companies who have harnessed design to create a new business category
  • Technology of Design — Companies who have used design to innovate and shape use-behaviour
  • Social Impact of Design — Companies/organisations who use design to shape societal change or impact

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Highlights from Industry Dialogue: Designing for Value in an Uncertain World

Highlights from Industry Dialogue: Designing for Value in an Uncertain World 2560 1438 Design Business Chamber Singapore

The design industry is at a crossroads. With artificial intelligence rapidly changing how creative work is done and economic uncertainty forcing businesses to rethink their priorities, the role and value of design is under pressure. Not because design no longer matters, but because how it’s seen, used, and measured is changing fast.

Earlier this year in January, an informal poll on the DesignSG Telegram group with over 200 respondents revealed just how real the struggle is. Nearly 30% of designers who responded said they had been out of work for at least 3 months. Even more concerning was how over 1 in 5 said they had been out of work for 6 months or more. This reflects a deeper unease about the future of the profession and growing uncertainty about where designers fit in an ever-shifting landscape.

For newly elected President of the Design Business Chamber Singapore, Hong Khai Seng, these numbers reflected what many in the community were already feeling and experiencing. This crisis is a chance to recalibrate and reconnect with those in the design sector.

For Mr Hong, the crisis is also a chance to recalibrate. That is why DBCS organised an Industry Dialogue: Designing for Value in an Uncertain World, which was held in tandem with the Chamber’s Annual General Meeting on May 28, 2025.

Joining Khai Seng were panellists Mrs Tan-Soh Wai Lan, Deputy Vice-Chancellor of University of the Arts Singapore (UAS), Mr Mark Law, Executive Director, Head of Design for Consumer Banking at DBS Bank and Ms Dawn Lim, Executive Director of SingaporeDesign Council.

Together, the four discussed the role of design amid a myriad of disruptions and how designers can demonstrate real, strategic value in their work and organisations today.

(From Left) Tan-Soh Wai Lan, Mark Law, Dawn Lim, Hong Khai Seng

In the audience were leaders such as Tiah Nan Chyuan, President of the Singapore Institute of Architects, Vaanathi Rajandran, Deputy Director of Partnerships & Professional Development from Temasek Polytechnic’s School of Design and KC Yong, User Experience Leader in Dell Singapore and President of Human Factors & Ergonomics Society of Singapore, along with over 60 other guests from across the design ecosystem.

One major theme that came up was artificial intelligence. The panel agreed that while AI can handle routine tasks, it cannot replace human insight. As Dawn echoed a sentiment which she shared, “Artificial intelligence is best paired with traditional wisdom.”

Mark pointed out that although AI can generate large volumes of ideas, it still takes human judgment to choose, refine, and guide those ideas in the right direction. This shift also means design education needs to evolve. It should place less emphasis on tools and more on developing creative leadership and critical thinking.

The conversation also touched on a familiar tension in Singapore: the perception that a focus on predictability stifles creativity. Wai Lan disagreed. She shared that many younger designers are already applying design to solve complex, real-world challenges. Creativity is alive and well. It just needs more space to thrive.

Another recurring challenge is getting design recognised at the leadership level. As business priorities shift, design is sometimes seen as expendable. But instead of backing away, Dawn encouraged designers to step up. That means learning how to speak the language of business, managing stakeholders well, and showing how design delivers tangible results.

The Industry Dialogue was more than a panel discussion. It marked a meaningful step forward for DBCS and the broader design community. With a renewed focus under Khai Seng’s leadership, the goal is to build a stronger, more connected, and future-ready industry. His new vision for DBCS is focused on three areas. First, connecting across sectors and communities. Second, creating opportunities for designers to grow into leadership roles. And third, supporting the “diamonds”, the often-overlooked mid-career talents who are essential to the industry’s future.

In a time of uncertainty, the real strength of design may lie in its ability to ask better questions, challenge the way things are, and imagine what could be. Let’s not stop here. 

Drop us an email at info@dbcsingapore.org if you have questions or wish to explore other pressing issues impacting designers and design-led businesses.


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Design Business Chamber Singapore and Consulus Announce Strategic Partnership to Elevate Singapore Design Industry Globally

Design Business Chamber Singapore and Consulus Announce Strategic Partnership to Elevate Singapore Design Industry Globally 1600 1066 Design Business Chamber Singapore

SINGAPORE – [28 May 2025] – The Design Business Chamber Singapore (DBCS) and Consulus, a global creative change consultancy, today announced a strategic partnership aimed at strengthening Singapore’s design industry through enhanced business advisory, capability transformation, and internationalization initiatives.

(From Left) Chee Su Eing, Lawrence Chong

Under this landmark collaboration, Consulus will serve as the Global Knowledge Partner for DBCS, bringing its extensive expertise in business strategy, design thinking, and organizational development to benefit DBCS members and the wider Singapore design community.

A key development within this partnership is that Consulus will also manage the DBCS secretariat, ensuring streamlined operations and a dedicated focus on driving the chamber’s strategic objectives. In this role, Consulus will particularly emphasize the integration of sustainability principles across all DBCS initiatives and within the Singapore design industry.

This partnership will focus on several key areas:

  • Business Advisory and Capability Transformation: Consulus will work closely with DBCS to develop and implement tailored business advisory and capability transformation services for design firms in Singapore. This will include workshops, masterclasses, and one-on-one consultations to help design businesses enhance their operational efficiency, strategic planning, and overall competitiveness.
  • Global Internationalization Program: Leveraging Consulus’ global network and experience in market entry and brand building, this partnership will significantly bolster DBCS’ internationalization program. Consulus will support DBCS in building its global presence through:
    • Global Events: Collaborating on and participating in international design events, trade shows, and conferences to showcase Singaporean design talent and capabilities.
    • Awards and Recognition: Developing and promoting international award platforms and recognition programs to elevate the profile of Singaporean design firms and their projects on the global stage.
    • Standards and Best Practices: Working together to establish and promote international design standards and best practices, further positioning Singapore as a hub for design excellence.

“This partnership with Consulus marks a pivotal moment for the Design Business Chamber Singapore,” said Su Eing, President of DBCS. “As we strive to elevate the Singapore design industry, having a global knowledge partner like Consulus will be invaluable. Their deep understanding of business transformation and internationalization will empower our members to not only thrive domestically but also compete effectively on a global scale. This collaboration will be instrumental in building a stronger, more resilient, and globally recognized Singapore design ecosystem.”

Mr. Lawrence Chong, CEO of Consulus, added, “We are honored to be the Global Knowledge Partner for the Design Business Chamber Singapore. This partnership is a testament to the shared vision of elevating the strategic value of design and fostering a culture of innovation and global competitiveness. We look forward to working closely with DBCS and its members to equip them with the necessary tools and insights to navigate complex global markets, drive meaningful transformation, and establish Singaporean design as a leading force internationally.”

This strategic alliance underscores a shared commitment to nurturing a vibrant and globally connected design industry in Singapore, fostering innovation, and creating new opportunities for growth and collaboration.

About Design Business Chamber Singapore (DBCS): Design Business Chamber Singapore (DBCS) is the nation’s leading multidisciplinary design chamber, advocating Better Business by Design since 1985. Bringing together business leaders, designers and academia, DBCS drives innovation and champions design as a catalyst for sustainable growth and social good. Through cross-industry partnerships and global connections, DBCS elevates professional standards and creates business opportunities. We also run key programmes such as the Singapore Good Design Awards (SG Mark) and Singapore Design Awards (SDA), which further support and celebrate excellence in design. Learn more at dbcsingapore.org.

About Consulus: Founded in Singapore in 2004, Consulus is a global creative change firm working with persons, organisations, and cities in their transfiguration toward an Economy of Communion. With a presence in 23 countries, Consulus believes that purpose and unity are essential to innovation and inclusive growth.

Consulus’ six practice areas:

  • Consulus Capital – Consulus Capital facilitates strategic opportunities, guided by the principles of the Economy of Communion, to address global challenges in Food, Environment, Data, and Space.
  • Consulus Changemakers – Consulus changemakers facilitates a global network of changemaking organisations and individuals from companies, academia and non-profit who share in Consulus theory of change
  • Consulus Consulting – Practice areas in Business, Digitalisation, Place & Cities, Sustainability, and Impact Transformation
  • Consulus Press in partnership with LID Business Books – Books for changemaking
  • Creative Change Tools – Personal books and creative aids for changemaking
  • Creative Changemakers School – Leadership workshops and learning circles

🌐 Website: www.consulus.com
📺 YouTube: youtube.com/@consulusglobal

Media Contacts:

For Design Business Chamber Singapore: 

Yang Shirley
Email: shirley@dbcsingapore.org

For Consulus:

Quynh Anh Ly
Email: quynhanhly@consulus.com


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Design Business Chamber Singapore Announces New Leadership

Design Business Chamber Singapore Announces New Leadership 856 651 Design Business Chamber Singapore

SINGAPORE – 28th May 2025 – The Design Business Chamber (Singapore) at its Annual General Meeting elected Mr Hong Khai Seng who will assume the role of President, and Mr. Kimming Yap will serve as Vice President. They succeed Ms. Chee Su Eing, who has served as President with distinction. Mr Hong served as Vice-President during Ms Chee’s two term tenure. 

Under Ms. Chee’s leadership, the DBCS has reached new heights in terms of design education accreditation standards, expanded its network of local and international partners such as the Chongqing partnership, and relaunched successful programmes such as Singapore Design Award (SDA) for social impact. The Chamber today expressed its deepest gratitude with a token of appreciation to Ms. Chee for her unwavering dedication and significant contributions to the design community in Singapore.

(From Left) Leeyau Chun Chuan, Gary Hong, David Tham, Tamas Makany, Yong Jieyu, Kimming Yap, Chee Su Eing, Hong Khai Seng, Faiz Mulla, Bhavna Singhal, Lin Wei

Mr. Hong brings a wealth of experience to the role, with a distinguished career in design thinking, leadership and public service strategy. He is the Founder and Director at Studio Dojo and has been an active member of DBCS for 10 years, serving as Chairperson for key initiatives such as the Singapore Good Design (SG Mark).

“I am deeply honoured and excited to take on the presidency of the Design Business Chamber Singapore,” said Mr. Hong. “Su Eing has set a high bar, and I am committed to building upon her legacy to further elevate Singapore’s design capabilities and foster a vibrant and sustainable design ecosystem, with an eye towards international markets and design leadership. I look forward to working closely with our members, partners, and the government to champion the value of design and drive innovation across all sectors.”

Mr. Kimming Yap, currently the Managing Director at Creativeans, is a highly respected figure in the design industry, known for brand strategy in South-east Asia. He has been instrumental in shaping industry relations and was recently involved in the Chongqing partnership with DBCS.

“I am thrilled to serve alongside Khai Seng as Vice President,” said Mr. Yap. “This is a pivotal time for the design industry, and I am eager to contribute to DBCS’s efforts in promoting design excellence, fostering collaboration, and creating new opportunities for our members regionally.”

DBCS looks forward to this new chapter under the leadership of Mr. Hong Khai Seng and Mr. Kimming Yap, confident that their vision and expertise will further strengthen Singapore’s position as a leading design hub in the world.

Additionally, DBCS signed a Memorandum of Understanding (MOU) with the Human Factors & Ergonomics Society of Singapore (HFESS).

Mr Hong Khai Seng, President of DBCS and Mr KC Yong, President of HFESS

This two-year partnership marks a significant step forward in promoting human-centred design and business innovation. The organisations will collaborate to support and co-promote each other’s events, facilitate expert connections to meet members’ needs, co-curate at least one joint event annually addressing critical national issues such as workplace safety, ageing, and disability, and extend access to each other’s corporate membership networks to strengthen cross-disciplinary engagement and knowledge exchange.

About the Design Business Chamber Singapore (DBCS): Design Business Chamber Singapore (DBCS) is the nation’s leading multidisciplinary design chamber, advocating Better Business by Design since 1985. Bringing together business leaders, designers and academia, DBCS drives innovation and champions design as a catalyst for sustainable growth and social good. Through cross-industry partnerships and global connections, DBCS elevates professional standards and creates business opportunities. We also run key programmes such as the Singapore Good Design Awards (SG Mark) and Singapore Design Awards (SDA), which further support and celebrate excellence in design. Learn more at dbcsingapore.org.

Contact: 

Yang Shirley
Email: shirley@dbcsingapore.org

Design Business Chamber Singapore


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Wrapped in Flavor, Designed with Purpose: Darren Lee

Wrapped in Flavor, Designed with Purpose: Darren Lee 2116 1410 Design Business Chamber Singapore

Darren Lee is the General Manager of Lee Wee & Brothers and a proud second-generation owner passionate about honoring his family’s otah-making legacy. With an open mind and a deep appreciation for design as a strategic tool, he’s reshaped the brand to stay relevant, agile, and meaningful to today’s customers. to you?

You’ve led a powerful transformation of Lee Wee & Brothers from a traditional F&B brand into a modern lifestyle business. What role did design play in guiding that transformation, and how did you approach it as a non-designer?

Design helps us connect more deeply with our customers and stay agile in a constantly evolving market. It drove product innovation, enabling us to introduce exciting new formats, while also fostering a culture of collaboration, creative problem-solving, and continuous improvement within the team.

As a non-designer, I approached this by recognising the power of design to shape customer experiences and create meaningful connections. Staying open to fresh ideas and valuing design as a strategic tool allowed us to drive transformation and align with changing consumer expectations.

Many businesses think of design as packaging or visuals. For Lee Wee & Brothers, how has design influenced deeper decisions – from branding to customer experience and even product innovation?

We see design as a way to improve functionality and build meaningful connections. Our branding is crafted to resonate across generations, striking a balance between freshness and familiarity. In the customer journey, design shapes each interaction to be clear, efficient, and enjoyable — from how menus are presented to the flow of ordering and takeaway — while reinforcing our values and making the experience more memorable.

Design has also guided how we reimagine fresh takes on the classics. Our Frozen Otah Croquette, Otah Fries, and Otah Fuzhou Fish Ball are designed not just for convenience, but to appeal to a younger generation with fun, snackable formats — while still being familiar and nostalgic for older customers. These choices in format, flavour, and packaging help us stay relevant and bridge generational preferences, offering a new way to enjoy Otah.

Design is often seen as a cost rather than an investment, especially in tough times. What ROI—whether in customer loyalty, market reach, or internal culture—have you observed since the rebrand?

This has increased customer satisfaction, with more positive feedback reflecting the enhanced experience. Design has enabled us to expand our product offerings, with more options suitable for different occasions and events, making our products more accessible and attracting new customer segments. We’ve also seen steady sales growth, particularly for new products that cater to shifting consumer trends.

Internally, the rebrand has boosted our team’s sense of pride and purpose, driving innovation and improving customer service. It has also increased brand recognition, allowing us to stand out in the market and engage with customers more effectively.

You’ve shown that design can live beyond aesthetics—into product innovation, community storytelling, and even workplace inclusion when you hired a hearing-impaired staff. How do you cultivate a company culture where design thinking and creativity can thrive?

We believe that empowering our team to share their unique viewpoints leads to better decision-making and fresh ideas that challenge conventional thinking. We create a culture of open communication, collaboration, and diversity. Every team member, regardless of their role, is encouraged to contribute ideas. This openness fosters creativity, where innovative solutions emerge from diverse perspectives.

We also prioritize continuous learning and development, ensuring our team stays inspired and up-to-date with the latest design trends and business practices. This commitment to growth allows us to stay agile and adaptable, integrating design into all areas of our business—from product innovation to customer experience.

You recently attended our Design Thinking in Action (DTIA) Get-Together. What were your key takeaways, and how did the conversations there resonate with your own experience applying design thinking in a heritage F&B business?

One of the key takeaways was the importance of creating a space that encourages free thinking. This means fostering an environment where our team feels empowered to experiment, embrace new ideas, and not be constrained by traditional ways of doing things. This openness also ties into how we view technology, such as AI, as a partner rather than a solution in itself.

Another inspiring takeaway was the importance of true inclusive design. In the F&B industry, it’s not just about making our products accessible, but about creating experiences that emotionally and socially connect with our diverse customers. By ensuring every decision fosters dignity, acceptance, and freedom, we’re able to build a more inclusive, welcoming environment that reflects the values we stand for.

At DBCS, we believe that design has the power to drive transformation across sectors. From what you’ve seen at the DTIA Get-Together and within your own company, how can businesses embed design thinking more meaningfully—not just in products, but in operations and strategy?

I think businesses can embed design thinking meaningfully by integrating empathy-driven insights into operations—starting with customer research to redesign packaging and service touchpoints for both emotional and functional impact; involving frontline staff in rethinking workflows to boost efficiency and morale; using low-risk prototyping to test strategic ideas before full rollout; and fostering a company-wide design thinking mindset by training cross-functional teams in creative problem-solving, and rapid ideation, allowing innovation to emerge from all levels.

Planning an event? Connect with Lee Wee & Brothers for deliciously memorable catering today!

Darren Lee, General Manager of Lee Wee & Brothers

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Roots & Wings (SDA 2025 Winner)

Roots & Wings (SDA 2025 Winner) 2560 2110 Design Business Chamber Singapore
(from left) Liang Yanjie, Eric Chua, Chee Su Eing, Chang Mei Yee


Roots & Wings in an inter-generation program, connecting retired seniors with youths with mental health challenges through photographic storytelling to encourage self-expression, foster self confidence and resilience.

About the project

“Roots & Wings” fosters connections between youths-at-risk and retired seniors through photographic storytelling. Photography is an ideal medium for storytelling because it is accessible and easy to learn, requiring only a mobile phone.

Ultimately seeking to promote autonomy, self-efficacy and a sense of relatedness, helping youths-at-risk develop positive attitudes and behaviours towards societal challenges in the long run.

Click here to learn more.


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Makan Already, Anot? (SDA 2025 Finalist)

Makan Already, Anot? (SDA 2025 Finalist) 2560 1707 Design Business Chamber Singapore
(from left) Chee Su Eing, Eric Chua, Tan Kian Yu,
Jamie Loh, Dominick Ong, Emmanuel Wong, Tan Li,
Noah Phan


Makan Already, Anot? is the power of simple family dinners, bringing family stories to the table. There is power of bringing people from all sorts of backgrounds, all walks of life and stories, just to come together to makan, to share and to connect.

About the project

“Makan Already, Anot?” brings youths and their families together through intentional shared meals in redesigned home grounds to foster connection, trust and meaningful conversations.

By empowering Family Champions and harnessing home spaces, this initiative seeks to redesign the idea of hosting inclusive gatherings, where safe space are transformed to bring families and youths to engage.

Click here to learn more.


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Unwinding Map (SDA 2025 Finalist)

Unwinding Map (SDA 2025 Finalist) 2560 1440 Design Business Chamber Singapore
Hsing-Ying Chuang


Unwinding Map is a mindful walking app, designed for Singapore’s creative students, professionals and tech employees. Encouraging people to practice stress-coping strategies through a multi-sensory exploration during city rambles.

About the project

“Unwinding Map” is a mindful walking app which features a co-created shared map and observer cards, encouraging users to practice stress-coping techniques through multi-sensory exploration during city rambles.

There has been growing awareness of mental health since the WHO identified workplace stress and burnout as an occupational phenomenon and due to the impact of the COVID-19 pandemic.

With the use of this app, it aims to prevent burnout and destigmatise mental wellness for young adults aged 19-35, fostering self-care and building a supportive community for mental well-being.

Click here to learn more.


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Building a Community for Designers: Min Li

Building a Community for Designers: Min Li 2560 2408 Design Business Chamber Singapore

Tell us more about yourself, and what does design mean to you?

I started out in industrial design and accumulated experience in diverse projects, including interior, graphic, packaging, web and traditional print, working in startups and SMEs before embarking on what I saw as the ‘final frontier’ — digital product design.

I founded DesignSG after many years and jobs as a lone designer, wishing I had a ‘library’ of designers to refer to when I needed advice or expertise in a specific specialisation. My personal definition of design is that it is an expression that can take nearly any form, created by an individual who leaves behind their own unique, personal imprint in the process of creation.

You can find my thoughts on design in this Medium article from a few years ago.

How has it been like building DesignSG to what it is today?

It has definitely been a long journey of endless learning and innovation! The chance to seek out and discover opportunities to create and be creative has also been one of the most fulfilling parts of this adventure, not just for myself, but also for others in the DesignSG team.

How has your role as a community leader evolved, and what keeps you motivated?

In the early stages of building the community, we curated conversation topics very closely. These days, the conversations are mostly organic, with just a touch of light moderation. It’s been an evolution from a directive style of leadership to a more facilitative approach, driven by a larger core team and a supportive sponsor. This has provided us with the motivation to be more intentional with our programs and meetups.

What do you hope to achieve for DesignSG in the next few years?

We are focusing most of our energy on a special project for 2025, with the goal of having it ready to share in time for this year’s Singapore Design Week (SDW). We also aim to collaborate more with other communities and feature cross-community partnerships.

Which part of DesignSG’s culture makes it special?

The community was built from the ground up and grew organically to meet designers’ needs. Some of our volunteers are not designers, which shows that what we do resonates with everyone, including those outside design circles.

What is one tip you’d like to share with fellow designers?

Embrace the parts of you that are considered strange or weird, because this may be the superpower you need to give design its human touch. With the use of AI in creative fields taking off and becoming the future norm, I think this is the key differentiating factor that designers can harness in a sea of AI-generated output.

What is one design tool you cannot live without?

A whiteboard – I have a 1.2m long one at home!

Join the DesignSG Telegram group today and connect with fellow design enthusiasts.

Min Li, Founder of DesignSG Telegram Community

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UX Design in DBS Bank: Mark Law

UX Design in DBS Bank: Mark Law 2560 1482 Design Business Chamber Singapore

Tell us more about yourself, and what does design mean to you?

I started in industrial design before expanding into the broader discipline of experience design, eventually working at the intersection of UX, strategy and branding. Now I lead the consumer banking design team at DBS.

For me, design is about storytelling—crafting narratives through visuals, interactions and experiences to shape behaviour and influence outcomes. It’s about creating solutions that resonate and making a tangible difference, subtly guiding users toward better and more intuitive experiences.

Design also has a unique way of aligning teams, bringing diverse perspectives together to work toward a shared vision that serves both users and the business.

What do you see as the next big evolution for design?

The next big leap is design becoming even more embedded in AI and automation. Design will shift from crafting individual products to shaping adaptive, predictive systems. Personalisation at scale will play a key role and the challenge will be to balance data-driven decisions with empathy.

Designers will need to orchestrate experiences across areas like finance, healthcare and education—spaces where real-time adaptation can make a significant impact.

What drives you to push the boundaries of design in a structured industry like banking?

Banking has many opportunities to drive meaningful change. I’m driven by the challenge of making complex systems intuitive and customer-first. The satisfaction comes from solving the tension between regulations, business goals and user needs.

How do you promote a design thinking mindset across multidisciplinary teams that might not have a design background?

I focus on building trust and encouraging collaboration through open discussions, workshops and shared goals. When teams see design as a collaborative process rather than a handoff, it creates alignment and fosters a shared sense of purpose.

What is one design tool you cannot live without?

I don’t like getting too dependent on any single tool, but one ‘tool’ that I find incredibly powerful is rapid prototyping. It’s a powerful way to learn early and fast. By putting ideas into tangible form, you quickly uncover issues, test solutions and refine concepts.

It turns abstract thinking into actionable insights, helps in aligning teams and moves projects forward with confidence.

Who is your favourite designer and why?

It’s hard to choose, but I’d have to say Jonathan Ive. His ability to blend industrial, digital and experiential design into iconic, ownable experiences is inspiring. His work is thoughtful, refined, seamlessly integrating form and function.

More than that, Ive’s designs have shaped culture—setting new standards for how products feel, look and function, influencing not just industries but the way people interact with technology in their daily lives.

If you could turn back time, what advice would you give to your younger self?

I’d tell myself to embrace failure earlier. I spent too much time trying to get things perfect the first time, but design is iterative—it’s about learning and evolving. Also, I’d remind myself to take care of my health. The work will always be there, but if you burn out, you’re no good to your team or yourself.

Mark Law, Head of Design, DBS Bank

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