SNACK is the only financial lifestyle app for the ultimate flexibility in micro insurance and investments. You never have to worry about hefty monthly premiums or lock-in periods ever again. Start, stop, whenever you feel like. Earn cashback that converts into insurance coverage and stack your micro insurance coverage and investments as you go about your daily activities!
1. What makes a good Experience Design?
It’s user-centred, meaning it prioritises the needs, preferences and behaviours of users. This involves incorporating clear navigation, intuitive interfaces and well-designed interactions that contribute to usability and emotional impact of the design. Positive emotions can enhance user satisfaction and engagement, achieved through a thoughtful use of colour, imagery and messaging. Pleasing aesthetics enhance the overall user experience, creating a positive perception of the product.
Visual design and content design constitute two integral parts of a whole. An essential component of good experience design is effective content design, often mistakenly reduced to being merely a wordsmith, synonym provider or grammar checker. However, content design is truly more than that; it involves designing with words. Exceptional content design possesses the ability to significantly impact business objectives.
2. What are the major steps in your creative process?
This is the usual process for us:
A. Gather information and materials
B. Deep dive into the problem statement
C. Step back away from the problem (luckily for us we have many other problems to solve in our roles)
D. Allowing the ideas to marinate to gain fresh new perspectives
E. Testing, testing, and more testing our ideas in the real world and adjusting our designs based on feedback
3. What was the most difficult moment when developing your idea?
The most challenging part of developing a new idea arises when one must think outside the box while simultaneously considering business requirements. The whole design process is an extremely collaborative process that requires input from all team members, including product managers and developers.
4. What are some new things that you learned about yourself and the users you were designing?
Surprisingly, many users opt to manually key in their personal information as opposed to choosing the more convenient (and faster) alternative of completing their applications via Singpass and Myinfo.
Moreover, we had no idea that a mental wellness product like our Self Care Pack would be such a great hit, after all, mental health can be a taboo subject. We initiated the design of Self Care Pack as the industry’s first subscription-based mental wellness insurance plan and the feedback has been amazing. People approach us to express how exceptional the product is and that it’s about time that mental wellness starts to be prioritised.
5. What are your future plans?
We plan to continue making insurance and investments accessible to everyone.
6. What was the inspiration behind your product/design/idea?
The inspiration was to discover a way to reach a customer segment that had previously been overlooked by the insurance industry. This may include the marginalised population lacking access to formal financial services and insurance products. SNACK digital insurance products are flexible, customisable and can be purchased and managed entirely online.
Additionally, we wanted to create a financial lifestyle platform that seamlessly integrates into everyone’s daily lives, allowing people to enjoy everyday benefits like cashback and safeguard against unforeseen events with insurance coverage. Our goal is to enhance the financial well-being of everyone.
7. What is your design superpower?
In Andrena’s own words: “I’ve been told that I’m like Dr. Strange because I can see all the permutations and almost instinctively know whether something works or not, relatively quickly – and if otherwise, what else is lacking. I’m able to rely on my inner compass to orchestrate and put everything together.”.
In Samson’s own words: “I think framing is my superpower. 20 years of photography as a passion has helped me to cultivate an innate sense of balance and aesthetics. Like capturing the perfect shot, I frame user experiences to evoke engagement and delight.”.
In Hannah’s own words: “I call myself the HannahGPT because I am like a machine when it comes to churning out copies.”.
8. What is the best part about your job?
Envisioning the design process from concept to actualisation. The moment when you see everything comes together and materialises into a tangible product that people would use and most importantly, benefit from.