Page 18 – Design Business Chamber Singapore

The FUGA Farm Community

With its contemporary architectural design, this suburban farm located in the outskirts of Beijing has become a standard for farm modernisation. Transcending the notions of the traditional Chinese farm, FUGA inspires city dwellers to look beyond the negative aspects of farming, and to get interested and involved with sustainable farming, recycling and reusing.

Reveal Your Thaidentity: Experience the Thai Way in Thailand

No reason for Singaporeans to visit the Land of Smiles because they’ve visited Thai padi fields or shopped at Chatuchak? The Thai Tourism Authority convinces Singaporeans otherwise in this marketing campaign. Bold caricatures and animation to showcase the Thai people, culture and charm in a fun and relatable manner are used to entice Singaporeans to re-visit Thailand.

IRÉN Skin

With a name inspired by Irène Joliot-Curie, Nobel Laureate in Chemistry and women’s rights advocate, this brand positions itself as skincare that is fun to use, with real results backed by science. Through a soft, vibrant colour palette, a fun and trendy tone of voice, and easy-to-use packaging with a distinctive opening mechanism, it appeals to the savvy female consumer.

Immersive Experience

Can’t attend a physical business event due to Covid-19? The Indonesia Startup Insight Asia virtual event demonstrates that an immersive 3D experience is still possible through the use of technology such as photographic rendering, and realistic design incorporating physical elements into the virtual space. Following its success, markets as far flung as Belgium and Israel have been inspired by it.