An equitable space that can be enjoyed by all – this was the centrepiece of the revamp of an existing hair salon in an HDB enclave. The welcoming “community space” of Secret Salon allows the neighbourhood ‘aunties’ to sit, call out the ‘ah boys’ to the “secret” salon and have their daily cup of tea while chit-chatting with their peers.
In our first few interactions with the business owners, we noticed how close they were to the residents. Therefore in our design approach, we wanted them to maintain this relationship with the community. We made this happen by carving out an external seating area within the shop’s tenancy area as a welcoming and friendly interface to the uncles and aunties who would walk by.
The elusive façade panels that allude to the imagery of “good morning” towels drying out in the sun also creates a sense of mystery for the general public who are pleasantly surprised that a salon is within and stop by to enquire more. This is organic marketing in the works.