Reveal Your Thaidentity: Experience the Thai Way in Thailand

Reveal Your Thaidentity: Experience the Thai Way in Thailand

No reason for Singaporeans to visit the Land of Smiles because they’ve visited Thai padi fields or shopped at Chatuchak? The Thai Tourism Authority convinces Singaporeans otherwise in this marketing campaign. Bold caricatures and animation to showcase the Thai people, culture and charm in a fun and relatable manner are used to entice Singaporeans to re-visit Thailand.
IRÉN Skin

IRÉN Skin

With a name inspired by Irène Joliot-Curie, Nobel Laureate in Chemistry and women’s rights advocate, this brand positions itself as skincare that is fun to use, with real results backed by science. Through a soft, vibrant colour palette, a fun and trendy tone of voice, and easy-to-use packaging with a distinctive opening mechanism, it appeals to the savvy female consumer.
Immersive Experience

Immersive Experience

Can’t attend a physical business event due to Covid-19? The Indonesia Startup Insight Asia virtual event demonstrates that an immersive 3D experience is still possible through the use of technology such as photographic rendering, and realistic design incorporating physical elements into the virtual space. Following its success, markets as far flung as Belgium and Israel have been inspired by it.
The Man Behind the Unique Vending Machine

The Man Behind the Unique Vending Machine

Gary Hong, GM and Founder of Autobahn Motors aspires to bring an immersive experience to the community of creators, animators, marketers and brand owners together, to showcase their creativity and bring about more social awareness.
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Immanuel Goh’s Fascination with UX and Design Research

Immanuel Goh’s Fascination with UX and Design Research

Emmanuel (Manny) shares how design meddling during his formative years has evolved into the monumental task of ensuring no one gets left behind in our Smart Nation journey.
The Artistic Beauty of Glass in the Eyes of Sara Ang

The Artistic Beauty of Glass in the Eyes of Sara Ang

Sara Ang from Synergraphic raves about her mum and shares about her work, mantra and more.
AgeGracefully’s Founder, Tan Lee Tuan

AgeGracefully’s Founder, Tan Lee Tuan

Lee Tuan from Bekind Solutions is the man behind numerous elderly care products designed to empower seniors such as the Smart Walking Sticks collection.
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