A revamped news-reading experience was curated for the Malay community to offer them a distinctly Malay perspective. In the redesign of the webpage, social conversations, including podcasts and videos, were brought to the fore. Since the launch in February 2020, the title has seen a two-fold increase in monthly page views to more than 2 million.
How has SG Mark helped you in your area of work?
The SG Mark allows Agency to let the world know about our work. Many projects we do or have done are secret or are still in the process of going to market. The Berita Harian project is one of the few that we can be very explicit about in regards to the work, the design outcome and its impact on the audience and the business.
How our design has impacted users?
The first launch revamp saw its monthly page views increase more than two-fold, from less than a million monthly page views to an average of more than two million each month. The number of users who go on the website has also increased, from roughly 350,000 users before February to more than 500,000 monthly now.
All of this was done whilst taking the BH Newspapers initial ‘Brief to Implementation’ time down from 8 months to 3 months. Along with the delivery of a fully functioning design system based on the ATOM model, a release plan and UX design solutions for the next 2-3 iterations. To continue the improvements to how new innovation was uncovered and establish a raft of new tools were created for interviewing and prototyping within SPH to support the sustained continuation of the approach after the project.