ASEAN Design Forum is a collaboration with ASEAN Design Center. The webinar aims to promote partnership between Japan and ASEAN creative industries through introducing excellent design products in ASEAN.
For those interested in the creative industry and good design, interested in importing and selling design products, educational institutions and research institutions related to design are the main targets. We look forward to seeing you.
https://www.asean.or.jp/ja/trade-info/20220221/
How did Synergraphic design start?
Synergraphic Design was founded by Florence, my mother, who is a glass artist and businesswoman. In its early days, it offered only plain glass panels for windows and doors. But as an artist, my mother felt that instead of leaving the glass plain, the panels could in fact become a canvas for her art and design. Hence, over the years, Synergraphic accumulated techniques in cold, warm and hot glassmaking to create art and design works in glass.
Why Glass?
Glass is beyond a very functional material (food-safe, non-porous hence weather-resistant and hygienic, transparent, reflective, etc). It is also a wonderful material for art and design in its endless applications spanning interior and architectural spaces, lighting, furniture, dining ware, vessels, etc. Hence, there is still so much more discovery to be made of this intriguing and incredible material.

Sara Ang from Synergraphic raves about her mum and shares about her work, mantra and more.

I love many things:
- Working with people who are so different, with varying strengths and bringing them together to work as a team
- Sharing with people the amazing possibilities in glass that they have never seen or thought of
- Finding new ways to work with glass to create new fluidities and effects to transform spaces
- Sharing the craft with people through hands-on workshops
But I guess what I love most is that I get to create unique art and design works in glass that meet our customers’ varying needs, and it is done not because I do it myself, but because I have to bring people together who have vastly different strengths, to make it happen.
Outside of work, what do you enjoy doing the most?
Spending time with my 2.5 years old daughter and drinking alcohol.
Is there anyone that inspires you in life?
My mother, absolutely . She is the most gracious, generous and strongest person I have ever met and I am very much a result of what she has poured into my life and demonstrated for me.
What is the most important piece of advice you have been given?
‘It could be worse.’ (commonly said by my mother). It seems like an inconsequential statement but I think it really is a representation of an optimistic state of mind of choosing to see and believing that things are never as bad as they seem. It is a statement of gratitude, which empowers us to keep going and fighting
What is the most important message you want to share with younger women who are thinking about their careers?
Everything begins with knowing and acknowledging who you are, weaknesses, fears and strengths alike. Once you’re comfortable in your own skin, you will never feel the need to strive to become somebody you’re not or whom you may think society/organisations require of you. With clarity on who you are, and with faith, you will be able to remain steadfast in the small steps even in the face of winds of change. Keep strengthening the strengths that you already have, know what you have to offer, and you will find yourself well-positioned to work in the team or the ecosystem that you’re in.
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About this event
Join our Singapore Good Design 2021 winners – One Bite Design Studio and M. Moser Associates in this webinar to consider how design can balance work and play in both social and office spaces. Siu Hei Court Playspace is a fine example of how small changes can lift us up and create a huge impact on community sustainability. Spotify office in Singapore shows us why listening is everything with the reinforcement of its identity as a vibrant, playful and collaborative company.
Watch the full recording: https://youtu.be/Lqd1IqupowM
What inspires you?
Reading a book by Pastor Rick Warren titled “The Purpose Driven Life”.
Why do you do what you do?
In the pursuit of a purpose-driven life, I set up AgeGracefully to develop innovative eldercare lifestyle products that enable the elderly to live safely and age gracefully.
What changes would you like to see in the design ecosystem?
More commercially viable inclusive solutions. Solutions which are able to hit the right balance between commercial viability and inclusiveness.
What does design mean to you?
Design is an intriguing and functional expression of empathy.
What do you think design can do to change the world?
Design can persuade us to make better judgments.

Lee Tuan from Bekind Solutions is the man behind numerous elderly care products designed to empower seniors such as the Smart Walking Sticks collection.
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BINO, short for Bearing Inspector for Narrow-space Observation, is a tethered Unmanned Aerial Vehicle (UAV) system designed to carry out the inspection of rail viaduct bearings in narrow and difficult to access environments. It negates the need for time-consuming and dangerous in-person human visual inspections and resolves existing operation constraints, while enhancing inspection quality and improving efficiency and safety.

Design Team for BINO from Singapore University of Technology and DesignHow do you think your design has impacted users?
BINO enhances the safety aspect of the rail viaduct inspection operation by eliminating the need for a human to inspect the bearings at high heights. It also produces more accurate inspection results, while shortening the inspection operation time as compared to current methods. This is critical for determining the condition of the infrastructure used by millions of commuters each day.
These inspection results consist of key measurements extracted from the different bearing parts, to check if the measurements are beyond a certain threshold. The dimension extraction algorithm developed enables BINO to extract key measurements within millimetre resolution. Previously this was done using human-based manual visual inspection.


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Boasting an all-metal casing with armoured car surface coating and emergency lights, this mini bluetooth outdoor speaker is not just functional but also stylish. Rugged for use anywhere, it packs a high-powered digital amplifier and has speakers capable of louder sound output compared to other speakers of a similar size.

Yulu Guo, Founder and Designer, TOFUNDESIGNHow do you think Muzen Wild Mini Outdoor Bluetooth Speaker has impacted users?
“I am not trying to influence users, but to address user needs through design. Many of the products I’ve designed have been given a second lease of life through DIY recreation in the hands of consumers.”
This is not defined by me, but by users who are given their own freedom and imagination through tapping into their lifestyles and creativity.


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What is your personal mantra?
“Finalise it. Whatever the idea is, however small it is, always try to make a presentable milestone.”
What inspires you?
Problem situations inspire me. Like many people, I encounter problems daily- big or small. Many of them may already have existing solutions. But sometimes, I get lucky and encounter a problem with very few existing solutions. Even when a problem has a decent solution for it, I enjoy the interesting process of trying to understand its background and ideate my own version of it.
Why do you do what you do?
I think any job with ‘designer’ in it can be associated with the nature of being ‘makers’. The key characteristic I believe makers share is that the biggest joy of being a maker is to have a chance to materialise a concept. It could be visualised as a sketch or a presentation. If the idea is solid enough, it could have a chance to be given a physical form. If the idea gets big enough momentum, it will bring in more minds and evolve itself. The fulfilment I gain from making things happen is something I can’t find doing anything else.
What is the most important lesson you learned?
Designs have no boundaries. Anybody can have any idea. But crafting a solution is no easy feat and an art that not anybody can do. For that reason, there are always points to learn if that idea is in the market.
What’s your advice for those passionate about pursuing a career in design?
Browse the world around you ‘a lot’.
What changes would you like to see in the design ecosystem?
I’d like to see more projects embrace design thinking in the early stage. Realising problems and fine-tuning details in earlier stages can make a big impact on human society. With empathy at the heart of design thinking, the design ecosystem will grow in multitudes.
What does design mean to you?
A collaboration between understanding and balancing.
What made you join dbcs circle?
I was trying to reach out to design groups in Singapore as a Korean/American designer.
What do you think design can do to change the world?
Design thinking can bridge minds from different backgrounds. Nowadays, a customer group is getting bigger and products are produced in masses now more than ever. Design has the potential to bring the world together.

Yuree Hwang is a Korean and American product designer living in Singapore and is a strong believer of the power of the story behind every product and brand.
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A revamped news-reading experience was curated for the Malay community to offer them a distinctly Malay perspective. In the redesign of the webpage, social conversations, including podcasts and videos, were brought to the fore. Since the launch in February 2020, the title has seen a two-fold increase in monthly page views to more than 2 million.

Alistair Norris, Director of Design, AgencyHow has SG Mark helped you in your area of work?
The SG Mark allows Agency to let the world know about our work. Many projects we do or have done are secret or are still in the process of going to market. The Berita Harian project is one of the few that we can be very explicit about in regards to the work, the design outcome and its impact on the audience and the business.
How our design has impacted users?
The first launch revamp saw its monthly page views increase more than two-fold, from less than a million monthly page views to an average of more than two million each month. The number of users who go on the website has also increased, from roughly 350,000 users before February to more than 500,000 monthly now.
All of this was done whilst taking the BH Newspapers initial ‘Brief to Implementation’ time down from 8 months to 3 months. Along with the delivery of a fully functioning design system based on the ATOM model, a release plan and UX design solutions for the next 2-3 iterations. To continue the improvements to how new innovation was uncovered and establish a raft of new tools were created for interviewing and prototyping within SPH to support the sustained continuation of the approach after the project.


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Believing that visitors learn best through experiences, Singapore Discovery Centre’s Upper Gallery permanent exhibition “Through the Lens of Time” takes visitors on an immersive journey through 700 years of Singapore’s history. Designed by Pico Art International Pte Ltd, the multimedia shows and art installations allow participants to see, feel and lose themselves in various scenarios, from the founding of Singapore to the Japanese Occupation to Independence.

Peh Yee Joo, Gallery Director, Singapore Discovery Center“Singapore Good Design Mark gives us professional recognition for good concepts and design.”
Singapore Discovery Centre “Through the Lens of Time” Permanent Exhibits Gallery has impressionable thematic spaces designed for visitors to immerse, explore, interact and respond to the different facets of Singapore’s past.
Using theatrical settings and through the lens of time, visitors are discovering the diverse stories and appreciating the dynamic nature of history, where narratives and voices interact with each other to form new understanding and perspectives.
Visitors are actively engaged in the space and they enjoy this unique immersive educational experience. The team will continue to innovate with design and in projects that create social value and positive impact to Singapore and the world around us.



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An equitable space that can be enjoyed by all – this was the centrepiece of the revamp of an existing hair salon in an HDB enclave. The welcoming “community space” of Secret Salon allows the neighbourhood ‘aunties’ to sit, call out the ‘ah boys’ to the “secret” salon and have their daily cup of tea while chit-chatting with their peers.

Bjorn Yeo, Creative Principal of Tripple and Jonathan Poh, Founder & Director of Provolk ArchitectsIn our first few interactions with the business owners, we noticed how close they were to the residents. Therefore in our design approach, we wanted them to maintain this relationship with the community. We made this happen by carving out an external seating area within the shop’s tenancy area as a welcoming and friendly interface to the uncles and aunties who would walk by.
The elusive façade panels that allude to the imagery of “good morning” towels drying out in the sun also creates a sense of mystery for the general public who are pleasantly surprised that a salon is within and stop by to enquire more. This is organic marketing in the works.



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