Design Business Chamber

DBCS and Consulus are pleased to announce that JustCo is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

JustCo – The Architecture of Modern Work

In 2025, JustCo expanded its portfolio with the launch of THE COLLECTIVE and the boring office, alongside its flagship brand. Each was created to meet the different ways people choose to work. From luxury, hospitality-led coworking to essentials-only, digital-first offices, this multi-brand ecosystem reflects JustCo’s belief that great design begins with understanding human need, efficiency, and choice, creating the place that works for you.

Each brand interprets this philosophy through its own lens. THE COLLECTIVE embodies refinement and ritual. JustCo champions flexibility and community. The boring office promotes freedom of choice through customisable offices designed for efficiency and productivity that are affordable yet never low quality. Across all three, design translates behaviour into space, shaping environments that feel intuitive, inspiring, and effective.

Every location is also grounded in a distinct sense of place, reimagining how global design can express local identity. THE COLLECTIVE GranTokyo South Tower draws on the romance of train travel, inspired by the timeless movement of Tokyo Station. JustCo Hong Leong Building celebrates Singapore’s early days of commerce and its enduring entrepreneurial spirit. the boring office at MacDonald House proves that essentials can still be intelligently and beautifully designed for modern teams.

By integrating human insight, design, and business strategy, JustCo transforms workspace into a driver of performance and growth, delivering measurable economic value and powering its rapid expansion across Asia Pacific and beyond.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Singapore University of Technology and Design (SUTD) is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Singapore University of Technology and Design (SUTD) – Designing a Better World

The Singapore University of Technology and Design (SUTD) is an exemplary institution where its core purpose is centered on a design-led education that is intentionally used to address pressing social and environmental challenges, thereby creating a new generation of purpose-driven innovators.

SUTD, which pivoted to AI in January this year, is the world’s first Design AI university. Its curriculum, which integrates design and AI across all disciplines, trains students to create human-centered solutions for real-world problems, whilst leveraging on the power of AI. This approach has led to student-led projects that address issues such as sustainable urban living, accessible healthcare technology, and improving the lives of marginalized communities. For example, students have designed assistive devices for people with disabilities and created energy-efficient prototypes for smart cities. The economic value here is not measured in direct revenue but in the long-term impact on society, fostering a culture of innovation that drives public good and strengthens Singapore’s reputation as a leader in design and technology.

SUTD has proven that an educational institution can be a powerful engine for social change. By designing a curriculum that is purpose-driven and focused on creating solutions for the greater good, it has built immense brand equity and established itself as a leader in a new field of education.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Epigram Books is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Epigram Books

Epigram Books – Designing a National Literary Canon Epigram is a powerful example of a company who as a publisher, its purpose is to generate economic value by intentionally addressing the social challenge of cultivating a national literary scene. By championing local voices and narratives, Epigram has positioned itself as a market leader in a purpose-driven segment of the publishing industry.

The company’s design philosophy is an audacious approach with heart in championing a unique identity for the creative community. Through initiatives like the Epigram Books Fiction Prize the company has created a supportive ecosystem for Singaporean writers and illustrators. This design-led approach has not only elevated the quality of local works but has also made them more accessible and desirable to the public. The economic value generated here is immense, measured in the long-term cultural capital of a vibrant literary scene, increased sales of local books, and the establishment of a brand that is synonymous with Singaporean identity.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that YouTrip is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

YouTrip – Designing the Future of Travel Finance

YouTrip is a highly successful company that has achieved extraordinary growth by masterfully integrating design and technology to redefine how people spend overseas. Its success lies in its ability to humanize technology to make the complex, often frustrating process of foreign currency exchange and payments intuitive, transparent, and accessible to empower the everyday traveler. The economic value it generates is a direct result of its masterful, user-centric design of a new service ecosystem.

YouTrip’s core strength is its relentless focus on optimizing user experience (UX/UI). The design of its mobile app and its signature multi-currency card is an exercise in invisible design, simplifying sophisticated financial technology into an effortless journey. The ability to lock in favorable exchange rates and spend seamlessly in over 150 currencies, all managed via a clear, intuitive interface, transformed what was once a painful travel chore into a convenient, affordable and accessible payment experience. This excellence in design is a key competitive advantage that has made YouTrip a leader in the multi-currency digital wallet fintech space.

This design-led approach has been instrumental in driving adoption and securing market dominance among global travelers. By making financial technology not just functional but easy to use, YouTrip has fostered rapid user adoption and fundamentally altered consumption patterns for travel finance. Its work has proven that the strategic integration of design and technology can create a powerful, user-centric service ecosystem that simplifies international payments and inspires borderless travel.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Circles.Life is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Circles.Life – Designing Telecoms for the Digital Age

Circles.Life is an industry disruptor that stands as a true testament to transforming the digital telco space. The company has achieved remarkable growth by seamlessly integrating design and technology to address long-standing consumer pain points in telecommunications. Its success lies in humanizing technology, making the complex services of mobile connectivity intuitive, transparent, and accessible to everyone.

The company’s economic value is a direct result of its masterful, digital-first design philosophy and relentless focus on user experience (UX/UI). The Circles.Life app exemplifies “invisible design,” removing friction and simplifying every interaction, from plan customization and data tracking to sign-up entirely effortless. This simplicity is a key competitive advantage, redefining what a telco experience can be and transforming a traditionally frustrating service model into a seamless digital journey.

This design-led innovation has been instrumental in driving rapid adoption and reshaping consumer behavior. By making technology not just functional but genuinely delightful, Circles.Life has shown that users deeply value transparency, control, and simplicity in their digital experiences. Circles.Life stands as a proof point that strategic design and human-centric technology can redefine industries, setting new standards for how digital services connect with people.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Commune is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Commune – Design as a Living Experience

Commune exemplifies a brand where design is not just an element but the very essence of the product. Its business model revolves around creating, manufacturing, and retailing design-led pieces that command premium pricing and drive market presence. By embracing a sophisticated, contemporary aesthetic, Commune has redefined the furniture retail experience in Singapore and across the region.

Commune’s economic value stems from its strong and distinctive identity. Each furniture collection is thoughtfully conceived to balance timeless appeal with modern sensibilities, blending natural materials with subtle elegance. Through this commitment to design integrity, Commune elevates furniture beyond functionality, positioning it as an essential part of a curated lifestyle that resonates with today’s design-conscious urban dwellers.

Through its vertically integrated model, Commune oversees every stage of the process – from design and manufacturing to retail – ensuring each piece reflects its core design philosophy. This approach has fostered strong brand loyalty and positioned Commune as a leader in the mid-level market – bringing quality furniture at accessible prices. Its success underscores the strength of a design-driven business model in creating lasting value and shaping consumer preferences.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Hegen is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Hegen – Redefining a Product Category with Empathy

Hegen is a powerful example of a company that has used empathy-driven design to reimagine a product category and define new consumption patterns. In a market saturated with traditional, round baby bottles, Hegen identified profound, unmet needs of mothers and responded with a groundbreaking solution that has fundamentally changed the baby feeding experience.

The Hegen system’s innovation is rooted in its patented “Press-to-Close, Twist-to-Open” (PCTO) technology and its iconic square-round (“sqround”) design. This wasn’t just an aesthetic choice; it was a design solution to real-world problems. The design of a unified, multi-purpose container that a mother can use to express, store, and feed from, all with a simple lid change, eliminated the need for multiple, cumbersome accessories. This not only streamlined a mother’s daily routine but also preserved the nutritional integrity of precious breastmilk by minimizing its transfer.

By solving these pain points, Hegen has created a new premium, high-design segment in the baby bottle market. The economic impact is seen in how its thoughtful design has driven rapid adoption and redefined what parents expect from their feeding products – a seamless, efficient, and enjoyable process. Hegen’s success is a testament to the fact that when design is driven by genuine empathy, it doesn’t just improve a product; it creates a new standard for an entire industry.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Uniseal is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Uniseal

Uniseal is a leading provider of sustainability solutions that has played a key role in Singapore’s transformation from City in a Garden to City in Nature. With a strong foundation in research and development, the company delivers innovative, solution-driven approaches across four core areas of expertise: Urban Greenery, Ecological Solutions, Green Engineering, and Waterproofing.

Uniseal’s focus goes beyond products, it integrates design, technology, and sustainability to provide holistic solutions for the built environment. By leveraging advanced materials, including recycled plastics, Uniseal reduces pollution and creates circular systems that enhance urban resilience. Its expertise lies in developing solutions that manage water and greenery efficiently, redefine industry standards, and support future-ready developments. 

The company also pioneers circular manufacturing models, partnering with developers and regional micro-manufacturers to recycle waste while producing sustainable systems locally. This forward-looking approach enables scalable, practical, and environmentally responsible urban solutions. 

The firm’s intellectual property solutions have earned national and international recognition, including design awards (Singapore Good Design, Red Dot Innovative Design, Japan Good Design, RHS Chelsea Flower Show), sustainability leadership awards (SGBC-BCA Green 

Leadership, Founding Member of the Circular Cities Summit), and business awards (SBF Green Technology, Singapore Promising Brand). These recognitions are a testament to Uniseal’s commitment to innovation, sustainability, and delivering solutions with real-world impact. 

By combining research, circular design, and solution-driven strategies, Uniseal continues to extend its expertise worldwide, proving that sustainable innovation can achieve commercial success while building greener, more resilient communities for the future.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that OCBC is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

OCBC – The Art of Human-Centric Banking

OCBC exemplifies how design can be the product itself, driving a seamless and meaningful experience across every customer interaction. The bank has successfully transformed a traditional, service-based industry by using human-centered design methods to create products that are intuitive, cohesive, and deeply responsive to user needs. Its customer-centric business model has consistently driven growth and market leadership.

The economic value OCBC generates comes from its deep commitment to design-led innovation. The bank has been at the forefront of digital transformation, creating award-winning digital platforms and services. For example, the OCBC app demonstrates how it has used design to humanize technology, simplifying complex banking processes and creating a seamless user experience. This focus on design as a core competency has allowed OCBC to build brand loyalty and attract a broad demographic of customers who value ease of use and convenience.

OCBC’s success is a testament to the power of design in the financial services industry. By approaching every touchpoint along the customer journey as a design opportunity, the bank has created a compelling brand that is synonymous with innovation, trust, and a superior user experience.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Gryphon Tea is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Gryphon Tea

Gryphon Tea is a stunning example of how a heritage brand can be reborn through the power of design. It’s a company where the product and its design are one and the same, transcending a simple beverage to become an object of desire. Gryphon has masterfully leveraged design as its primary value proposition, demonstrating a business model where premium pricing and market share are directly driven by a design-first philosophy.

Building on a century-old family legacy in tea trading, Gryphon’s fourth-generation founder, Lim Tian Wee, made a bold pivot: to create a brand where the aesthetic and the sensory experience are paramount. From the evocative names of its blends to the elegant and modern packaging, every element is meticulously crafted to tell a story. This design-centric approach has not only elevated a traditional commodity into a luxury good but has also allowed Gryphon to command a premium in a competitive market.

By creating a complete sensory experience, where the visual appeal is as important as the taste -Gryphon Tea has successfully positioned itself as a global design powerhouse from Singapore. It proves that design, when integrated at the core of a business, is a potent force for innovation, growth, and brand distinction.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact