Design Business Chamber

DBCS and Consulus are pleased to announce that Singapore Airlines is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Singapore Airlines

Singapore Airlines (SIA) is a world-renowned company where design is not merely a feature, but the very product itself. Its business model is built on the strategic use of design to create an unparalleled travel experience. This is a direct parallel to how Design-First Products like the iPhone are valued for their iconic aesthetic and functionality.

SIA’s core offering is the meticulously designed cabin experience. From the luxurious, custom-designed Suites to the ergonomic comfort of its Economy cabins, the design of its in-flight environment is a key driver of its brand identity. This philosophy now extends deeply into the digital realm, enhancing customer engagement through a suite of powerful initiatives. The company’s enduring brand identity, embodied by their service excellence is now complemented by a sophisticated digital architecture designed to empower staff and perfect the customer journey.

By consistently investing in and innovating its product and service design, SIA has created a highly desirable and cohesive premium ecosystem. This is powerfully demonstrated through its internal digital transformation, leveraging data-driven platforms to ensure that its celebrated human touch is delivered with unparalleled efficiency and consistency. By designing state-of-the-art tools for its employees, SIA ensures that every customer interaction is informed and seamless. This holistic approach proves that the business of design at Singapore Airlines is about creating a symbiotic relationship between world-class physical products, intelligent digital systems, and impeccable human service, setting a global benchmark for quality and sophistication.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Mandai Wildlife Group is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Mandai Wildlife Group

Mandai Wildlife Group is dedicated to caring for the planet and protecting wildlife. Guided by the purpose of building a world where people and wildlife thrive together, the Group creates meaningful connections between people and nature through experiences that inspire care and action at the Mandai Wildlife Reserve.

A world-leading wildlife and nature destination, the Mandai Wildlife Reserve is home to five distinctive wildlife parks, each offering a window into the wild. These parks are designed to spark wonder, appreciation, and respect for wildlife. Through open-concept exhibits, naturalistic habitats, and interactive experiences like animal presentations and keeper talks, every visit becomes a moment of learning and inspiration.

Sustainability is woven into every aspect of operations. The precinct integrates green innovations such as solar panels and rainwater harvesting, alongside everyday actions like serving wildlife-friendly coffee and responsibly sourced seafood.

Mandai Wildlife Group’s commitment to accessibility and inclusivity ensures everyone can connect with nature in their own way. Features like wheelchair-accessible paths and family-friendly amenities make it easier for visitors of all abilities to explore the precinct. Public spaces such as the Mandai Boardwalk provide quiet spots for observing local wildlife, promoting well-being and a deeper connection to nature. These thoughtful designs help foster a more inclusive and compassionate community.

Mandai Wildlife Group continues to demonstrate how design can be a force for good – nurturing love for nature, enriching community life, and inspiring a more sustainable future for generations to come.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Supermama is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Supermama

Supermama is an inspiring example of a company where design is shaping conversations and value. Its business model generates economic value through the manufacturing and sale of design-first products that are both culturally significant and highly desirable. Supermama has delightfully transformed everyday objects into sought-after art pieces, with a unique aesthetic that has become the primary driver of its premium price and international recognition.

The company’s success is a direct result of its strategic use of licensing and royalties. By collaborating with a network of local designers and skilled artisans in Japan, Supermama creates and co-owns the intellectual property of its collections. This partnership-based model allows the company to produce unique, high-quality porcelain and homeware that tell stories of Singaporean heritage. The design itself the iconic motifs of HDB blocks, familiar landmarks, and local culture, is the core asset that drives its revenue.

Through this innovative approach, Supermama has proven that design can be a powerful cultural export. By creating a successful market for goods where the design is the primary value, Supermama has established itself as a leading force in Singapore’s design landscape and a global ambassador for local creativity.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that GovTech is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

GovTech

GovTech is a powerful example of a government statutory board that has achieved significant growth and impact by seamlessly integrating design and technology. Its mission is to humanise technology, making complex governmental services intuitive, desirable, and accessible to every citizen. The economic value it generates is seen in the enhanced productivity, efficiency, and trust in the public sector.

The agency’s success is a direct result of its focus on optimising user experience (UX/UI) for a national scale. By applying design thinking to public services, GovTech has created a suite of digital products, like Singpass, Culture Pass, and the TraceTogether app—that are exercises in “invisible design”. These platforms have made interacting with the government effortless and engaging for millions of users. This excellence in design is a crucial competitive advantage in the public sector, fostering rapid citizen adoption and engagement.

This design-led approach has been instrumental in driving adoption and fundamentally altering how citizens interact with the government. By making technology not just functional but a pleasure to use, GovTech has built a foundation of trust and efficiency. Its work proves that when design is at the core of public service, it can create a powerful new ecosystem of digital governance, with a quantifiable impact on the nation’s digital readiness and economic resilience.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Pico is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Pico

Pico is a global leader in Total Brand Activation, incorporating our Content, Community, Creative and Data strategy into cross-platform campaigns to create extraordinary experiences and powerful activations, engaging target audiences in every way. Pico’s diversity in portfolio showcases a deep understanding of how to transform a concept into a tangible, high-impact reality.

Their expertise in spatial and experiential design, digital integration, and data strategy is proven through delivering award-winning, transformative experiences, solidifying its position as a market leader in its industry.

The company has proven that by focusing on experience as the primary product, it can achieve remarkable commercial success and a lasting legacy.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact