Semula to a Dying Industry (SDA 2021 Winner)

Semula to a Dying Industry (SDA 2021 Winner) 667 1000 Design Business Chamber Singapore

Semula to a Dying Industry’s quest is to reuse and repurpose discarded materials.

Eddie Sim (left) and Tay Sok Leong (right) of Semula Pte Ltd


Our project is about giving a new life to a dying industry. Through our project, we hope to rejuvenate the kiddy ride that many of us are familiar with using recycled plastic materials.

We wish to create a common space for multigenerational communities to bond and interact such that this will be a space for young children to play and enjoy the kiddy ride, parents to relax and catch up with others, and elderly to participate in sensory experiences and promote their physical well-being.


PostInsta PostFB PostLinkIn PostYT PostOther

Like what you read?
Follow us on Instagram, Facebook, Linkedin and Youtube to get the latest updates!


Related Post

Highlights from Industry Dialogue: Designing for Value in an Uncertain World

Highlights from Industry Dialogue: Designing for Value in an Uncertain World

Blog Editorial Highlights
At an Industry Dialogue hosted by the Design Business Chamber Singapore, design leaders gathered to confront hard truths and chart a bold new path forward.
Design Business Chamber Singapore and Consulus Announce Strategic Partnership to Elevate Singapore Design Industry Globally

Design Business Chamber Singapore and Consulus Announce Strategic Partnership to Elevate Singapore Design Industry Globally

Blog Editorial Highlights
The Design Business Chamber Singapore (DBCS) and Consulus, a global creative change consultancy, today announced a strategic partnership aimed at strengthening Singapore’s design industry through enhanced business advisory, capability transformation, and internationalization initiatives.
Design Business Chamber Singapore Announces New Leadership

Design Business Chamber Singapore Announces New Leadership

Blog Editorial Highlights
The Design Business Chamber (Singapore) at its 2025 Annual General Meeting elected Mr Hong Khai Seng who will assume the role of President, and Mr. Kimming Yap will serve as Vice President. They succeed Ms. Chee Su Eing, who has served as President with distinction. Mr Hong served as Vice-President during Ms Chee’s two term tenure.
Wrapped in Flavor, Designed with Purpose: Darren Lee

Wrapped in Flavor, Designed with Purpose: Darren Lee

Blog Member's Spotlight
From a traditional F&B brand into a modern lifestyle business. See how design played a part in guiding that transformation.
1 2 3 21
Highlights from Industry Dialogue: Designing for Value in an Uncertain World

Highlights from Industry Dialogue: Designing for Value in an Uncertain World

Blog Editorial Highlights
At an Industry Dialogue hosted by the Design Business Chamber Singapore, design leaders gathered to confront hard truths and chart a bold new path forward.
Design Business Chamber Singapore and Consulus Announce Strategic Partnership to Elevate Singapore Design Industry Globally

Design Business Chamber Singapore and Consulus Announce Strategic Partnership to Elevate Singapore Design Industry Globally

Blog Editorial Highlights
The Design Business Chamber Singapore (DBCS) and Consulus, a global creative change consultancy, today announced a strategic partnership aimed at strengthening Singapore’s design industry through enhanced business advisory, capability transformation, and internationalization initiatives.
Design Business Chamber Singapore Announces New Leadership

Design Business Chamber Singapore Announces New Leadership

Blog Editorial Highlights
The Design Business Chamber (Singapore) at its 2025 Annual General Meeting elected Mr Hong Khai Seng who will assume the role of President, and Mr. Kimming Yap will serve as Vice President. They succeed Ms. Chee Su Eing, who has served as President with distinction. Mr Hong served as Vice-President during Ms Chee’s two term tenure.
1 2 3 28
Share
About the author

Design Business Chamber

Nation’s leading multidisciplinary design chamber, advocating Better Business by Design since 1985. Advancing a pluralistic design approach to address business challenges, DBCS proudly celebrates 40 years of helping individuals and businesses flourish by design.