Power Tracks Solutions: Enhancing Convenience & Design

Power Tracks Solutions: Enhancing Convenience & Design 1333 1500 Design Business Chamber Singapore

From CEO to Chief Photographer – How do you manage to maintain balance and focus across your various roles and businesses?

Managing various roles and businesses requires a keen sense of prioritisation and time management. I ensure that I allocate dedicated time and attention to each aspect of my work, setting clear goals and deadlines to stay focused and organised. Leading various organisations in the power track segment has been a rewarding challenge.

With 24 years of experience since the inception of the power track concept, I am confident that I am the most experienced person still serving in this industry. This specialised market has allowed me to hone my ability to navigate the intricate demands of each role. Photography, on the other hand, serves as a creative outlet that complements my technical expertise, requiring a different set of skills that I find equally fulfilling.

How did you ensure that both aesthetics and usability were prioritised throughout the product design process of Line8 Power Rail System?

Designing products for a diverse user base, from children to the elderly with varying levels of technical knowledge, is a complex yet rewarding process. With the internet enabling homeowners to easily research and find top-notch examples of design and function for home renovation and equipment, the bar of expectation has been raised.

Homeowners now expect the best and most beautiful products for their homes. They prioritise both aesthetics and usability in the Line8 Power Rail System to ensure simplicity, safety, and efficiency for every user. From polished aluminium accents that double as active grounded electrical shields to the child-safe push-pull switch on our premium adaptors, every detail is meticulously crafted to meet the highest standards of design and function.

Do you have any examples of how you’ve incorporated user feedback and insights into refining your products and services?

User feedback is invaluable in refining the concept and design of Line8. For instance, our common rail locking mechanism was developed in response to concerns from corporate customers about unauthorised removal of adapters. This mechanism provides an elegant and simple solution for facility managers to control adapter removal, thereby enhancing security and user experience.

What are some of the problems or challenges that led to an innovative solution at Line8?

One of the greatest challenges of designing a power track system is ensuring it lasts almost indefinitely without any maintenance. This is a very difficult task, but it’s a challenge we’ve embraced with Line8.

Unlike typical home appliances or other power tracks that require replacement and maintenance every few years, Line8 is designed to work like a wall outlet, with the expectation of many years of maintenance-free operation.

To meet this requirement, we designed Line8 differently, ensuring it is not built like a normal electrical appliance where replacement is expected every few years. We build every component with the best materials and engineer it to last a lifetime, setting us apart from other power track manufacturers and suppliers. To support our claim and product design, we even offer a lifetime warranty.

What exciting projects does Line8 have in store for the near future?

We are excited to integrate IoT technology into our power tracks and adaptors to provide additional functionality and convenience. Given the stability of IoT technology today, we believe this integration will usher in a new era of smart and dependable power outlets, enhancing the user experience in both residential and commercial spaces.

How do you unwind on weekends? Any personal hobbies?

I enjoy playing the guitar and drums. The versatility and simple design of the guitar fascinate me, and collecting electric guitars has become a passion. Playing the drums allows me to unwind and express myself in a different way.

If you could travel anywhere in the world right now, where would you go and why?

Japan is a destination that has always intrigued me. Despite my extensive travels, I have yet to experience Japan’s rich culture and traditions firsthand. I look forward to immersing myself in the Japanese way of life and exploring its vibrant cities and serene landscapes.

What’s something on your bucket list that you’re determined to accomplish someday?

One of my long-term goals is to engage with and learn from the top business leaders of the world. I aspire to share ideas, gain insights, and contribute to the global business community, thereby fostering innovation and collaboration.

Kenneth Ong, CEO, Founder and Inventor of Line8


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