With a name inspired by Irène Joliot-Curie, Nobel Laureate in Chemistry and women’s rights advocate, this brand positions itself as skincare that is fun to use, with real results backed by science. Through a soft, vibrant colour palette, a fun and trendy tone of voice, and easy-to-use packaging with a distinctive opening mechanism, it appeals to the savvy female consumer.

Can’t attend a physical business event due to Covid-19? The Indonesia Startup Insight Asia virtual event demonstrates that an immersive 3D experience is still possible through the use of technology such as photographic rendering, and realistic design incorporating physical elements into the virtual space. Following its success, markets as far flung as Belgium and Israel have been inspired by it.