Design Power Index 2025

DBCS and Consulus are pleased to announce that Dementia Singapore is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Dementia Singapore – Designing Dementia-ready communities

Dementia Singapore’s mission is to address the unique challenges faced by people with dementia and their caregivers. This design-led approach has positioned the leading social service agency in specialised dementia care as a market leader in creating purpose-driven and person-centred care soluons and services.

The organisation’s strategy is a masterclass in addressing social challenges and championing inclusivity. It doesn’t only provide care solutions but designs and implements innovative programmes and initiatives that empower individuals and their families through capability-building, knowledge, and consultancy.

Dementia-friendly initiatives with various grassroots organisations and SMRT that include wayfinding solutions are ground-up multi-agency collaborations that help affected residents cope beFer, by supporting their independence and encouraging them to live fulfilling lives despite dementia. Similarly, its community living resource is another example of a localised guide that helps lighten the load of caregivers seeking assistance. These initiatives are designed to create safe, accessible, and supportive environments, much like their day care centres, social clubs and empowerment programmes, which boast welcoming, non-clinical spaces designed to reduce stress and foster a sense of belonging.

The economic value generated here is immense, measured in the long-term cost savings to the healthcare system, enhanced well-being of a vulnerable population, and the strengthening of community bonds. Dementia Singapore’s success and longstanding commitment to creating a truly dementia- friendly landscape not only affirms its viability but also its essential social impact. By fostering a society that is more inclusive and understanding, it has championed a new standard for how we care for the vulnerable, particularly those with cognitive challenges.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Razer is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Razer – The Game Master in Design and Technology

Razer is a formidable example of a company that has achieved extraordinary growth by masterfully integrating design and technology to serve a niche, yet global community. Driven by a philosophy to create gear “For Gamers, By Gamers”, it stands out by humanizing technology and making powerful, high-performance gaming gear not just functional, but deeply desirable. Razer’s economic value is generated by transforming the gaming experience through products where design is the crucial link between complex engineering and user aspiration.

The company’s success is a direct result of its focus on optimizing user experience (UX/UI) for gamers.  By actively incorporating feedback from top esports pros and the community, Razer creates a diverse yet cohesive ecosystem that caters to gamers of all types—from hardcore competitors to RGB lighting enthusiasts to content creators and more. This excellence in design has become a key competitive advantage, forging a powerful brand identity that resonates deeply with its audience. Their design makes cutting-edge technology intuitive to use and a pleasure to own.

This design-led strategy has been instrumental in driving adoption and establishing Razer’s market dominance. By creating products that are both visually striking and high-performing, Razer has fundamentally altered consumption patterns in the gaming industry. It has proven that when technology is meticulously designed for a specific user, it can build a fiercely loyal community and achieve remarkable commercial success.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that V3 Brands is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

V3 Brands – A Conglomerate Built on Design

The V3 Brands  is a compelling example of a business where design is not just a feature, but the very product itself. Its business model, which has driven global expansion and significant economic value, is centered on the strategic ownership and cultivation of design-first products and brands. The company’s success is a testament to its ability to create and scale brands where the primary value proposition is their unique design and the premium experience they offer. 

Through its diverse portfolio of brands, including OSIM, TWG Tea,  BACHA Coffee, and LAC, V3 Brands has demonstrated a masterful command of design as its core philosophy. For OSIM, the company’s innovation is rooted in its proprietary designs for well-being and lifestyle products, where the innovative fusion of form, function, and technology is a key driver of its market leadership. With TWG Tea and BACHA Coffee, the economic values are derived from the meticulous design of brand experiences, from the fastidious curation of the different tea/coffee offerings, exquisite product packaging to the opulent salon interiors, which transforms a simple product into a luxury good. Lastly, LAC design language blends clinical clarity with natural vitality, embodying an East-meets-West philosophy. This fusion is reflected in its clean layouts, soft tones and modern typography, effectively conveying trust, wellness, and a global appeal.

By operating on a business model that treats design as its most valuable asset, V3 Brands has proven that a focused, design-centric approach can create a powerful, diversified portfolio of international brands.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Kingsmen is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Kingsmen

For five decades, Kingsmen has not only participated in the design industry; it has redefined its possibilities. As a pioneering Singaporean creative powerhouse, Kingsmen has championed purposeful design as a means to spark curiosity, build connection, and enrich human experience. This philosophy is rooted in a culture that places design at the heart of everything it does – fuelled by comprehensive research, cross-disciplinary collaboration, and a deep understanding of client and market needs.

Kingsmen’s remarkable journey is a testament to its visionary approach: selling unparalleled design services and strategically licensing design IP, where the intrinsic value lies in their innovative design. Across exhibitions and events, thematic and museums, retail and corporate interiors, and experiential marketing, Kingsmen’s portfolio showcases a commitment to experiential design that deeply resonates with audiences worldwide. 

Powered by a design-led culture and a strong service mindset, Kingsmen continues to anticipate market shifts, set new standards, and bring ideas to life with clarity and impact. With a strategic network spanning 18 offices globally and a multidisciplinary team dedicated to transforming ideas into compelling realities, Kingsmen has consistently demonstrated that design is not just an aesthetic endeavour, but a powerful engine for international growth and success. Kingsmen’s unwavering pursuit of excellence and their ability to translate Singaporean ingenuity onto the global stage make them a truly deserving recipient of this award.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Banyan Group is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Banyan Tree – Designing a Sustainable and Purpose-Driven Experience

Banyan Tree is a powerful example of a company whose business model is built around the Social Impact of Design. Its success and long-term brand equity are a direct result of a purpose-driven design goal: to create luxury hospitality experiences that are intrinsically linked to environmental stewardship and community empowerment. This approach has generated significant economic value by attracting a growing segment of conscious travelers.

Banyan Tree’s design philosophy is a masterclass in designing for sustainability. From its origins, the company has focused on transforming environmentally damaged sites, such as a disused tin mine in Phuket, into stunning, eco-friendly resorts. Every aspect of its resort design—from the use of local materials and low-impact architecture to the conservation of natural habitats—is intentional. This commitment to sustainability is not just corporate social responsibility; it is a core product that drives brand loyalty and a premium price.

Furthermore, Banyan Tree’s model actively solves social challenges by establishing community-based initiatives and employing local artisans, whose crafts are integrated into the design of the resorts and sold in their boutiques. This creates a new service ecosystem where design serves as a powerful tool for economic and social upliftment. The company’s brand leadership is a testament to how a design-led commitment to positive impact can be a powerful driver of both profit and purpose.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact