Page 24 – Design Business Chamber Singapore

SINGAPO人: Discovering Chinese Singaporean Culture

With an RFID wristband, visitors can express their opinions, vote for their cultural favourites and play games at this interactive exhibition which uncovers the complexity beneath Chinese Singaporean culture and identity. At the end, they will receive a personalised snapshot of their cultural footprint with recommendations for cultural experiences beyond the exhibition.

DBS Giving Tree

Recognising the considerable waste generated from holiday festivities, DBS came up with this Christmas decoration to give back to the planet. Made with upcycled wood from used shipping pallets, the trees were repurposed as Chinese New Year decorations and thereafter as fixtures in the DBS Treasures Lounge at Changi Airport Terminal 3. Decorations were also made entirely from sustainable materials.

The FUGA Farm Community

With its contemporary architectural design, this suburban farm located in the outskirts of Beijing has become a standard for farm modernisation. Transcending the notions of the traditional Chinese farm, FUGA inspires city dwellers to look beyond the negative aspects of farming, and to get interested and involved with sustainable farming, recycling and reusing.

Reveal Your Thaidentity: Experience the Thai Way in Thailand

No reason for Singaporeans to visit the Land of Smiles because they’ve visited Thai padi fields or shopped at Chatuchak? The Thai Tourism Authority convinces Singaporeans otherwise in this marketing campaign. Bold caricatures and animation to showcase the Thai people, culture and charm in a fun and relatable manner are used to entice Singaporeans to re-visit Thailand.