Design Business Chamber

DBCS and Consulus are pleased to announce that CPG Corporation is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

CPG Corporation – The Shaper of Enduring Spaces

CPG Corporation’s integrated solutions for the design and development of infrastructure and building facilities have played a pivotal role in shaping Singapore. Its comprehensive services cover the entire built environment, from urban planning and architecture to engineering and facilities management, delivering design excellence through a single one-stop solution that creates significant economic value.

CPG’s success is a direct result of its strategic use of design as its core intellectual property.
The firm’s projects, which include iconic landmarks like Gardens by the Bay, Khoo Teck Puat Hospital, Eunoia Junior College and National Centre for Infectious Diseases & Centre for Healthcare Innovation are a testament to its deep understanding of how to create inspiring, functional, and commercially successful spaces. This holistic approach has not only defined Singapore’s skyline but has also earned CPG numerous accolades, including multiple President’s Design Awards, BCA-SGBC Green Mark Awards, HDB Awards, MOHH Awards, SIA Awards, and ACES Awards.

By consistently delivering award-winning, transformative experiences, CPG Corporation has proven that a business built entirely on the power of people-centric design can achieve remarkable commercial success and a lasting legacy. Its ability to export its design expertise to over 50 cities worldwide demonstrates a business model where design is the fundamental product that fuels international growth and market leadership.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that SPH Media is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

SPH Media — Designing Information for a Modern World

SPH Media is a powerful example of a company where design is not merely a feature, but the product itself. As Singapore’s largest media organization, its economic value is fundamentally tied to the sale of design-centric goods and services. The company’s core business revolves around the design of information and content, creating a suite of products—from newspapers and magazines to digital platforms—that are meticulously crafted to engage and inform a diverse audience.

SPH’s success is a result of its mastery of design services at a macro level. The firm employs a vast network of journalists, designers, and data visualization experts to produce high-quality, credible news and lifestyle content. This editorial and visual design is the core intellectual property that differentiates its various titles, such as The Straits Times and Lianhe Zaobao, and allows them to command subscriptions and advertising revenue. The company also offers design-centric services in the form of content marketing and advertising solutions, where its expertise is sold to help brands connect with specific audiences across its omnichannel network.

Through a strategic combination of print publications, digital platforms, and radio stations, SPH Media has created a cohesive media ecosystem where the design of each channel is tailored to its audience. The company’s continued investment in digital products, like its news apps and online portals, demonstrates its commitment to using design to adapt to evolving consumer behaviors and maintain its position as a trusted source of news and information.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that UOB is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

UOB – Redefining the Future of Banking with Design

UOB is a powerful example of generating significant economic value through the sale of highly-refined, design-centric services. The bank has successfully transformed a traditional industry by leveraging design thinking to create products that are intuitive, cohesive, and deeply responsive to user needs.

The economic value UOB generates is a direct result of its deep commitment to design-led innovation. Its business model is centered on providing comprehensive design services that enhance the customer journey both digitally and physically. A prime example is TMRW, its mobile-only bank designed for ASEAN’s digital generation, which uses AI and gamification to engage users and encourage smarter financial habits. This approach has proven its excellence by winning multiple design and innovation awards. Furthermore, UOB’s investment in Punggol Digital District, its new global technology and innovation centre in Singapore, with a focus on human-centered design, underscores its commitment to using design as its core intellectual property.

By treating every customer interaction as a design challenge, from the seamless UX/UI of its mobile app to the layout of its wealth centers, UOB has created a compelling brand that is synonymous with innovation, trust, and a superior user experience. This focus has cemented its position as a market leader, proving that strategic design is the most powerful engine for growth and brand loyalty in the financial sector.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that raiSE Singapore is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

raiSE Singapore – Designing for a More Inclusive Economy

raiSE Singapore is the leading enabler for the social enterprise sector in the country, its purpose is to generate immense social and economic value by intentionally designing an ecosystem that empowers purpose-driven businesses. This design-led approach has positioned raiSE as a market leader in creating a more inclusive and sustainable economy.

The organisation’s philosophy is a masterclass in solving social challenges and championing inclusivity. It doesn’t just provide funding; raiSE has built a robust social enterprise ecosystem through the introduction of impact measurement frameworks and comprehensive support structures that enable impactful businesses to thrive. Its capacity-building efforts include programmes and resources such as the Inclusive Design Toolkit, which guides social enterprises in applying empathy-driven design approaches to create products and services for marginalised communities, generating both social good and revenue. Complementing this, raiSE has also designed funding pathways for early-stage impact startups, such as the EnergiSE grant and an accelerator programme co-created with venture capital and IHL partners, to help promising enterprises validate ideas, attract investment, and scale their impact.

raiSE’s approach to SE ecosystem building goes beyond encouraging corporate social responsibility; it is an intentional strategy that creates new markets, drives social innovation, and frames the social enterprise model as the future of business.

raiSE has proven that design can be the most powerful tool for social good. By taking a proactive, design-led approach to supporting social enterprises, it has not only created foundation for long-term sustainability but has also inspired a new generation of entrepreneurs to use their businesses as a force for positive change, thereby building a more inclusive and equitable society.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Mediacorp is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Mediacorp – The Master Architect of Content

Mediacorp is Singapore’s national media network, its business model is built on the strategic design of content, from news and entertainment to digital experiences, which are the primary drivers of its revenue and market leadership. The economic value of Mediacorp is a direct result of its expertise in design services at a macro scale. The company’s core intellectual property lies in its ability to produce high-quality, engaging content that is meticulously designed for a variety of platforms—television, radio, print, digital and social. This design expertise is not only sold to advertisers through branded content and marketing solutions via its Brand Studio, but also through licensing and royalties for its vast content library, which is sought after by other broadcasters and platforms globally. Mediacorp’s commitment to design is also evident in its digital transformation. Through its mewatch and melisten platforms, the company has used design to optimize user experience (UX/UI), creating intuitive and engaging digital products. This design-led approach has allowed Mediacorp to adapt to changing consumption patterns, solidify its position as a trusted source of local content, and build a cohesive media ecosystem that is both commercially successful and culturally significant.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Bettr Group is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Bettr Group – Brewing Social Change Through Design

Bettr is Southeast Asia’s first certified B Corp and a pioneering social enterprise, solving social challenges and championing inclusivity since 2011. It doesn’t just sell coffee; it designs a comprehensive service ecosystem that empowers marginalized women and at-risk youth through vocational coffee skills training at Bettr Academy.

The training program itself is a form of design, meticulously crafted to build confidence, resilience, and employable skills. By creating a business model where every class, cup and bag of coffee sold directly funds this social mission, Bettr has created a quantifiable positive impact, generating long-term economic value by cultivating a more inclusive and skilled Workforce.

Bettr has proven that a business model focused on social impact is not only viable but also a powerful engine for brand loyalty and commercial success. Its commitment to design-led social change has inspired a new generation of consumers and entrepreneurs to believe that business can be a force for good.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Endowus is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Endowus – Designing a New Era of Financial Freedom

Endowus’s core strength is simplifying sophisticated financial concepts and investment strategies into a clear, engaging, and easy-to-use interface. This excellence in design has become a key competitive advantage, transforming a traditionally overwhelming and expensive process into a seamless digital journey. By democratising access to institutional-quality Investments and advice, Endowus has fundamentally defined new consumption patterns, inspiring a new generation of Singaporeans to take control of their financial future.

This design-led approach has been instrumental in driving adoption and establishing leadership in the digital wealth management space. By making technology not just functional, but a pleasure to use, Endowus has fostered rapid user adoption and cultivated a deeply loyal community of informed investors. Its work has proven that the strategic integration of design and technology can fundamentally alter an entire industry and unlock new markets for accessible financial services.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Bengawan Solo is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Bengawan Solo – The Architects of Culinary Nostalgia

Bengawan Solo is more than a confectionery chain; it is a cultural Singaporean institution that has masterfully leveraged design to reimagine a product category and create a unique service ecosystem. In a market where traditional Southeast Asian kueh and cakes could be seen as simple, unbranded goods, Bengawan Solo has elevated them to premium, design-first products and became a Singapore icon.

The company’s success lies in its ability to take beloved, traditional recipes and present them with a highly recognizable brand identity. From the signature batik-inspired packaging that evokes a sense of heritage and luxury, to the meticulous presentation of each product, every element is designed to signal quality, authenticity, and a uniquely Singaporean experience. This design-led approach has not only created a premium segment for local delicacies but has also defined a new consumption pattern, turning Bengawan Solo’s offerings into quintessential souvenirs for tourists and celebratory gifts for locals.

By establishing a robust central kitchen and a network of inviting retail outlets, Bengawan Solo has built a service ecosystem that guarantees consistency and quality, while making its design-centric products accessible. Bengawan Solo is a testament to the power of design to transform a business, proving that even the most traditional of products can achieve regional appeal and economic success through a visionary design strategy.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Potato Productions is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Potato Productions – Designing Impact and Inclusivity

Potato Productions is a stellar example of a company whose business model is built on the Social Impact of Design. As a group of social technology ventures, its purpose is to generate economic value by intentionally addressing social and environmental challenges through a diverse portfolio of companies. This design-led approach has positioned Potato Productions as a leader in a new, purpose-driven economy.

The company’s philosophy is a masterclass in solving social challenges and championing inclusivity. Potato Productions operates as a holding company and impact investor, providing strategic design and technology support to its ventures. For example, its subsidiary 55 Minutes is a user-experience design studio that uses empathy-driven design to create solutions for the public good. They have worked on projects to bridge the digital divide for disadvantaged communities. Furthermore, the fashion company Werable (part of the Potato family) designs adaptive clothing for people with reduced dexterity, showcasing a direct commitment to inclusive design that empowers individuals with disabilities. The economic value generated here is not only from direct revenue but also from the long-term brand equity of a company that is synonymous with social good.

Potato Productions has proven that a business model focused on social impact is a powerful engine for both commercial success and systemic change. By using design as a core tool to address real-world problems, it has created a lasting legacy and inspired a new generation of entrepreneurs to use their businesses as a force for good.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Raffles Design Institute is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Raffles Design Institute – Cultivating Creativity as Business

Raffles Design Institute, faculty of Raffles College of Higher Education is a truly unique entity in the design landscape, an institution where design is not just taught but is the very product itself. As a global leader in design education, Raffles Design has built its business model on the foundational principle that cultivating design talent is a powerful and valuable service.

For over three decades, Raffles Design has established a remarkable international presence, with a network of colleges that are a testament to Singaporean innovation and global vision. By consistently delivering a design-focused curriculum and nurturing a vibrant, creative community, Raffles Design directly generates economic value by preparing a new generation of designers to shape the world.

The success of its alumni, who go on to launch design-first products, found influential design firms, and secure positions in leading global companies, speaks volumes. Raffles Design’s business is the intellectual property of creativity, a model centered on licensing and selling the services of its most valuable asset: its graduates. This makes Raffles Design not just an educational institution, but a design powerhouse in its own right, and a worthy recipient of this award.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact