What do you love most about your job?
By helping businesses build brands, it is constantly enriching to see how our work can help our clients transform themselves, especially during Covid. Helping them survive and thrive, saving businesses and jobs, improving their products/services/designs during these trying times give meaning to what we do. There’s never an ordinary day as we’re working on multiple projects across different industries, bringing in new challenges and opportunities for us to ideate and design solutions. It is a privilege to make something out of nothing every single day.
What’s your advice for those passionate about pursuing a career in design?
Going beyond your innate passion, design is about solving other people’s problems – which means it isn’t always going to be what you like. It’s our responsibility to make the world better through understanding, innovating, and solving unmet needs. We must also ensure that our creations won’t add more problems to the world – socially and environmentally. What you do is important, and in a certain way, every little thing you put out there can impact the world for better or worse.
What made you join DBCS Circle?
I wanted to be involved in the local design community to learn from the veterans and participate in design initiatives. Sharing my voice for the community allows me to play a part in shaping Singapore’s design scene as well.