Zig by ComfortDelGro admitted into the 2025 Design Power Index

DBCS and Consulus are pleased to announce that Zig by ComfortDelGro is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Zig by ComfortDelGro

Zig by ComfortDelGro exemplifies how design can drive significant economic value through a seamlessly orchestrated service ecosystem in urban transportation. As the digital ride-hailing arm of ComfortDelGro, a global mobility leader spanning taxis, buses, rail, and vehicle inspection services, Zig is a testament to how thoughtful integration and trust, powered by design, can shape market leadership.

The economic success of Zig is rooted in ComfortDelGro’s strategic application of design across every customer touchpoint. The group’s core intellectual property lies in crafting a unified, reliable, and consistent public transport experience. From the iconic livery of its taxis and buses to the standardised, high-quality design of its fleet, ComfortDelGro has created a Design-First Product that urban commuters recognise and trust.

Zig extends this design philosophy into the digital realm. Its booking and payment platforms are continuously refined to deliver a seamless, intuitive user experience that integrates multiple transport modes. By treating the entire journey, from planning to payment, as a cohesive product, Zig by ComfortDelGro demonstrates how design can be the engine of economic resilience and public confidence in complex urban systems.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact