Supermama admitted into the 2025 Design Power Index

DBCS and Consulus are pleased to announce that Supermama is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Supermama

Supermama is an inspiring example of a company where design is shaping conversations and value. Its business model generates economic value through the manufacturing and sale of design-first products that are both culturally significant and highly desirable. Supermama has delightfully transformed everyday objects into sought-after art pieces, with a unique aesthetic that has become the primary driver of its premium price and international recognition.

The company’s success is a direct result of its strategic use of licensing and royalties. By collaborating with a network of local designers and skilled artisans in Japan, Supermama creates and co-owns the intellectual property of its collections. This partnership-based model allows the company to produce unique, high-quality porcelain and homeware that tell stories of Singaporean heritage. The design itself the iconic motifs of HDB blocks, familiar landmarks, and local culture, is the core asset that drives its revenue.

Through this innovative approach, Supermama has proven that design can be a powerful cultural export. By creating a successful market for goods where the design is the primary value, Supermama has established itself as a leading force in Singapore’s design landscape and a global ambassador for local creativity.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact