Razer admitted into the 2025 Design Power Index

DBCS and Consulus are pleased to announce that Banyan Group is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Razer – The Game Master in Design and Technology

Razer is a formidable example of a company that has achieved extraordinary growth by masterfully integrating design and technology to serve a niche, yet global community. Driven by a philosophy to create gear “For Gamers, By Gamers”, it stands out by humanizing technology and making powerful, high-performance gaming gear not just functional, but deeply desirable. Razer’s economic value is generated by transforming the gaming experience through products where design is the crucial link between complex engineering and user aspiration.

The company’s success is a direct result of its focus on optimizing user experience (UX/UI) for gamers.  By actively incorporating feedback from top esports pros and the community, Razer creates a diverse yet cohesive ecosystem that caters to gamers of all types—from hardcore competitors to RGB lighting enthusiasts to content creators and more. This excellence in design has become a key competitive advantage, forging a powerful brand identity that resonates deeply with its audience. Their design makes cutting-edge technology intuitive to use and a pleasure to own.

This design-led strategy has been instrumental in driving adoption and establishing Razer’s market dominance. By creating products that are both visually striking and high-performing, Razer has fundamentally altered consumption patterns in the gaming industry. It has proven that when technology is meticulously designed for a specific user, it can build a fiercely loyal community and achieve remarkable commercial success.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact