Potato Productions admitted into the 2025 Design Power Index

DBCS and Consulus are pleased to announce that Potato Productions is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Potato Productions – Designing Impact and Inclusivity

Potato Productions is a stellar example of a company whose business model is built on the Social Impact of Design. As a group of social technology ventures, its purpose is to generate economic value by intentionally addressing social and environmental challenges through a diverse portfolio of companies. This design-led approach has positioned Potato Productions as a leader in a new, purpose-driven economy.

The company’s philosophy is a masterclass in solving social challenges and championing inclusivity. Potato Productions operates as a holding company and impact investor, providing strategic design and technology support to its ventures. For example, its subsidiary 55 Minutes is a user-experience design studio that uses empathy-driven design to create solutions for the public good. They have worked on projects to bridge the digital divide for disadvantaged communities. Furthermore, the fashion company Werable (part of the Potato family) designs adaptive clothing for people with reduced dexterity, showcasing a direct commitment to inclusive design that empowers individuals with disabilities. The economic value generated here is not only from direct revenue but also from the long-term brand equity of a company that is synonymous with social good.

Potato Productions has proven that a business model focused on social impact is a powerful engine for both commercial success and systemic change. By using design as a core tool to address real-world problems, it has created a lasting legacy and inspired a new generation of entrepreneurs to use their businesses as a force for good.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact