OCBC admitted into the 2025 Design Power Index

DBCS and Consulus are pleased to announce that OCBC is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

OCBC – The Art of Human-Centric Banking

OCBC exemplifies how design can be the product itself, driving a seamless and meaningful experience across every customer interaction. The bank has successfully transformed a traditional, service-based industry by using human-centered design methods to create products that are intuitive, cohesive, and deeply responsive to user needs. Its customer-centric business model has consistently driven growth and market leadership.

The economic value OCBC generates comes from its deep commitment to design-led innovation. The bank has been at the forefront of digital transformation, creating award-winning digital platforms and services. For example, the OCBC app demonstrates how it has used design to humanize technology, simplifying complex banking processes and creating a seamless user experience. This focus on design as a core competency has allowed OCBC to build brand loyalty and attract a broad demographic of customers who value ease of use and convenience.

OCBC’s success is a testament to the power of design in the financial services industry. By approaching every touchpoint along the customer journey as a design opportunity, the bank has created a compelling brand that is synonymous with innovation, trust, and a superior user experience.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact