Hegen admitted into the 2025 Design Power Index

DBCS and Consulus are pleased to announce that Hegen is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Hegen – Redefining a Product Category with Empathy

Hegen is a powerful example of a company that has used empathy-driven design to reimagine a product category and define new consumption patterns. In a market saturated with traditional, round baby bottles, Hegen identified profound, unmet needs of mothers and responded with a groundbreaking solution that has fundamentally changed the baby feeding experience.

The Hegen system’s innovation is rooted in its patented “Press-to-Close, Twist-to-Open” (PCTO) technology and its iconic square-round (“sqround”) design. This wasn’t just an aesthetic choice; it was a design solution to real-world problems. The design of a unified, multi-purpose container that a mother can use to express, store, and feed from, all with a simple lid change, eliminated the need for multiple, cumbersome accessories. This not only streamlined a mother’s daily routine but also preserved the nutritional integrity of precious breastmilk by minimizing its transfer.

By solving these pain points, Hegen has created a new premium, high-design segment in the baby bottle market. The economic impact is seen in how its thoughtful design has driven rapid adoption and redefined what parents expect from their feeding products – a seamless, efficient, and enjoyable process. Hegen’s success is a testament to the fact that when design is driven by genuine empathy, it doesn’t just improve a product; it creates a new standard for an entire industry.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact