Birds of Paradise admitted into the 2025 Design Power Index

DBCS and Consulus are pleased to announce that Birds of Paradise is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Birds of Paradise – An Eden of Design

Birds of Paradise is a quintessential example of a company that has used empathy-driven design as a market creation engine. It didn’t just open an ice cream shop; it identified a deep-seated, unmet need for a sophisticated, nature-inspired dessert experience, thereby reimagining the product category of gelato. The economic value it generates is a direct result of this design-led innovation.

The company’s success is rooted in a design philosophy that is both sensory and seamless. From the serene, minimalist aesthetic of its stores and its botanical-inspired flavors to the sleek, biodegradable packaging, every element is meticulously crafted to tell a story. This design has transformed a simple indulgence into a premium, design-first product, defining new consumption patterns where consumers seek out unique and artful experiences. By creating a complete sensory experience that elevates a familiar product, Birds of Paradise has proven that a design-centric business model can not only create a new, high-end market segment but also foster a fiercely loyal community. Its success is a testament to the power of design to turn an everyday treat into a work of art.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact