DBCS40 Gala Sponsor Spotlight Series – #1 (Jeremy Foo, Alpha Story)

Alpha Story provided PR coverage for the DBCS40 Gala. From 10+ years building relationships across thousands of startups to now building the PR agency alternative, Jeremy’s conviction is clear: speed, signal quality, and disciplined execution.

Read the full Q&A below to learn how they’re modernising how stories are created, verified, and exchanged.

Tell me more about yourself and what sparked the idea to create Alpha Story.

I am the founder of both Alpha Story and Elliot & Co. I bring more than 10 years of experience serving SMEs in the high growth startup space across many industries, with a focus on outcomes that move the business. My close relationships and deep understanding of the media landscape have helped elevate the media presence of thousands of clients across the region.

Building Elliot & Co showed me that the real moat in PR is speed, signal quality, and disciplined execution. Brands win when they detect narrative shifts early and act with precision. Alpha Story is the next step. I am combining proven PR craft with AI that monitors media and social signals around the clock, flags emerging reputation risks faster than traditional approaches, and recommends an immediate plan so teams move from detection to publication as quickly as possible.

How does Alpha Story’s Artificial Intelligence approach differ from traditional PR approaches?

Traditional PR is manual, list based, and slow to learn. Alpha Story uses agentic AI to monitor media and social signals round the clock, detect emerging narrative shifts, and recommend the most effective path to resolution. The system prioritises threats and opportunities, then pairs them with the right outreach plan and guaranteed coverage avenues when appropriate. The result is faster detection, clearer context, and execution that moves in hours, not days.

How do you juggle being a technology based start up and preserving the human touch?

We design technology to extend editorial judgment, not replace it. AI handles monitoring, triage, and first pass recommendations. Senior communicators validate risk levels, refine messaging, and align stakeholders. Journalists receive concise, relevant pitches and have full control over what they pursue. Our release criteria are simple, the feature must improve relationships, story quality, or time to publication. If it does not, we do not ship it.

What is the positioning of Alpha Story in the PR industry?

We are an AI innovator that is reshaping PR, not a traditional agency that merely uses AI. The goal is to modernise the storytelling workflow for in-house teams, agencies, and journalists, with agentic AI, real time narrative intelligence, and options for guaranteed coverage at a fraction of typical retainers. In short, we aim to be a PR agency alternative that rebuilds the fabric of how stories are created, verified, and exchanged.

If you could give your younger self one piece of advice before starting Alpha Story, what would it be?

I would treat being underestimated as an edge. I think when people expect you to miss, you should experiment faster, measure everything, and build a thicker skin. I would speak less and test more. I would share work earlier, even if it feels rough. I would let results talk, not titles. I would spend my energy on customers and journalists, not on convincing skeptics. I think credibility sets your floor, and conviction sets your ceiling.

What was a personal experience or moment that shaped how you see storytelling?

Early at Elliot & Co, a founder believed the media would not care about their small company. We restructured the story around a clear customer problem, added original data to prove the impact, and mapped the angles to specific reporters who covered that beat. The coverage that followed opened investor conversations, drove new partnerships, and shifted how the team talked about its product. That experience cemented a simple belief, storytelling is not decoration, it is distribution for truth. Alpha Story productises that belief with predictive monitoring and rapid, accountable execution.

Inspired by founders who build with purpose? Alpha Story helps startups, SMEs, and enterprises turn meaningful moments into trusted media coverage that lasts.