DBCS and Consulus are pleased to announce that Circles.Life is admitted into the Design Power Index (DPI) 2025.
The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?
This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.
Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.
As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.
Circles.Life
Circles.Life is an industry disruptor that stands as a true testament to transforming the digital telco space. The company has achieved remarkable growth by seamlessly integrating design and technology to address long-standing consumer pain points in telecommunications. Its success lies in humanizing technology, making the complex services of mobile connectivity intuitive, transparent, and accessible to everyone.
The company’s economic value is a direct result of its masterful, digital-first design philosophy and relentless focus on user experience (UX/UI). The Circles.Life app exemplifies “invisible design,” removing friction and simplifying every interaction, from plan customization and data tracking to sign-up entirely effortless. This simplicity is a key competitive advantage, redefining what a telco experience can be and transforming a traditionally frustrating service model into a seamless digital journey.
This design-led innovation has been instrumental in driving rapid adoption and reshaping consumer behavior. By making technology not just functional but genuinely delightful, Circles.Life has shown that users deeply value transparency, control, and simplicity in their digital experiences. Circles.Life stands as a proof point that strategic design and human-centric technology can redefine industries, setting new standards for how digital services connect with people.
About the Design Power Index (DPI)
The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.
Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:
- Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
- Market of Design — Companies who have harnessed design to create a new business category
- Technology of Design — Companies who have used design to innovate and shape use-behaviour
- Social Impact of Design — Companies/organisations who use design to shape societal change or impact
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