Design Power Index 2025

DBCS and Consulus are pleased to announce that Birds of Paradise is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Birds of Paradise – An Eden of Design

Birds of Paradise is a quintessential example of a company that has used empathy-driven design as a market creation engine. It didn’t just open an ice cream shop; it identified a deep-seated, unmet need for a sophisticated, nature-inspired dessert experience, thereby reimagining the product category of gelato. The economic value it generates is a direct result of this design-led innovation.

The company’s success is rooted in a design philosophy that is both sensory and seamless. From the serene, minimalist aesthetic of its stores and its botanical-inspired flavors to the sleek, biodegradable packaging, every element is meticulously crafted to tell a story. This design has transformed a simple indulgence into a premium, design-first product, defining new consumption patterns where consumers seek out unique and artful experiences. By creating a complete sensory experience that elevates a familiar product, Birds of Paradise has proven that a design-centric business model can not only create a new, high-end market segment but also foster a fiercely loyal community. Its success is a testament to the power of design to turn an everyday treat into a work of art.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that ONG&ONG is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

The Master of the 360° Solution

ONG&ONG is a global leader where design is not a feature, but the product itself. This approach generates significant economic value by providing clients with a single, integrated source for design excellence.

The firm’s success is a direct result of its strategic use of design as its core intellectual property. ONG&ONG’s projects, which include a wide range of commercial, residential, and infrastructure developments, showcase a deep understanding of how to create inspiring and functional spaces that elevate the user experience. By offering a complete suite of services, ONG&ONG ensures a cohesive design vision from concept to completion, making its expertise highly sought-after by clients across Asia and beyond.

This design-centric business model has established ONG&ONG as a market leader. By consistently delivering award-winning, transformative experiences, the firm has proven that a business built entirely on the power of design can achieve remarkable commercial success and a lasting legacy.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Carousell is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Carousell – Making Secondhand the First Choice Through Design

Carousell exemplifies how design, when deeply embedded across product, business, technology, and corporate functions, can fuel growth and shape culture. With Empathy as one of its core values, the company evaluates ideas through the lens of its customers, ensuring design is not just cosmetic, but a driver of strategic decisions that impact tens of millions across Southeast Asia, Hong Kong and Taiwan.

Behind Carousell’s effortless “snap, list, sell” simplicity is the result of deliberate design thinking that makes complex technology, including recent advances in AI, feel invisible to the user. From creating seamless listing flows and powering personalised recommendations to keeping the marketplace safe, Carousell’s design decisions remove friction, foster confidence, and encourage participation in the circular economy.

This design-led approach directly supports Carousell’s mission to make secondhand the first choice, inspiring communities to embrace more sustainable ways of living. The outcome is more than just a beautiful interface—it is a thriving ecosystem that makes buying and selling secondhand simple, social, and rewarding. By uniting design thinking with business strategy and technical innovation, Carousell has redefined recommerce, championing sustainability while driving market leadership. For Carousell, design is not just about making technology usable, but about making it meaningful.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that PRISM+ is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

PRISM+ – Redefining the Digital Home

PRISM+ is a compelling example of a brand that has used empathy-driven design as a market creation engine. From the outset, it didn’t just sell monitors or TVs; it identified a critical unmet need for high-performance, aesthetically pleasing displays that were also accessible in both price and convenience. This approach enabled PRISM+ to challenge established giants and become Singapore’s leading display brand. As it embarks on its next chapter—transforming into Singapore’s leading home appliance brand—PRISM+ has taken its design philosophy to the next level. Expansion into home appliances has redefined what accessibility means, driving the company to invest millions into research and development focused on how users interact with everyday products. By rethinking the very notions of “value” and “convenience,” PRISM+ is reshaping consumer expectations. This commitment has produced an intuitive app that unifies its smart home ecosystem, paired with appliances designed with user experience at the forefront—all while retaining the brand’s signature sleek and futuristic aesthetic. Every product reflects sustained investment and a relentless commitment to refining the customer journey end to end. PRISM+ demonstrates that when design is placed at the core of a business model—and is resourced at scale—it can disrupt established markets and create entirely new ones. Its design-led approach has driven rapid adoption, built a loyal community, and solidified its position as a market leader—a testament to the power of design to create value and change consumer behaviour

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that The Centre for Healthcare Innovation (CHI) is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

The Centre for Healthcare Innovation (CHI)

The Centre for Healthcare Innovation (CHI) transforms healthcare delivery through its pioneering CHI Innovation Cycle framework, where design thinking serves as the catalytic force for systematic innovation across care and process redesign, automation, technology integration, and workforce transformation.

• Transforming healthcare through design

CHI’s design-led approach addresses healthcare challenges at multiple levels. For care and process redesign, CHI has leveraged on design to address wicked problems like improving healthcare workers’ workplace safety, enhancing healthcare workers’ experiences in supporting patients’ return-to-work journeys, and empowering diabetic patients in self-management. The CHI Living Lab – their in-house prototyping and testing lab – works with healthcare workers to create tangible solutions, producing over 30 innovative products including the Face Shield for COVID-19 protection and the Red Dot Award-winning FUSA Chair.

• Building Innovation Capacity

CHI cultivates a sustainable innovation ecosystem by developing design capabilities across the healthcare community. Through hands-on, project-based training programmes, CHI equips healthcare professionals, patients, caregivers, and community organisations with design thinking methodologies and prototyping skills. The accessible CHI Living Lab at the Centre’s ground level serves as a walk-in consultation hub, democratising innovation support for healthcare professionals.

• Pioneering Patient-Centred Design Leadership

CHI’s leadership extends beyond institutional boundaries through strategic partnerships with Singapore’s national design ecosystem. Their multi-year participation in Singapore Design Week demonstrates commitment to addressing population health challenges through design. Most notably, CHI’s collaboration with Design Council Singapore (DSG) and the Alliance for Patients Organizations Singapore (APOS) culminated in the inaugural Patient-led National Design Challenge 2025, empowering 10 patient-led teams nationwide to tackle complex healthcare problems through design. This groundbreaking initiative positions patients as co-creators of their healthcare experiences, exemplifying CHI’s vision of sustainable innovation that adds years of healthy life to Singapore’s population.

Through this comprehensive approach, CHI has established itself as a transformative force in healthcare design, creating lasting impact through collaborative innovation that bridges clinical excellence with human-centred design.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Dementia Singapore is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Dementia Singapore – Designing Dementia-ready communities

Dementia Singapore’s mission is to address the unique challenges faced by people with dementia and their caregivers. This design-led approach has positioned the leading social service agency in specialised dementia care as a market leader in creating purpose-driven and person-centred care soluons and services.

The organisation’s strategy is a masterclass in addressing social challenges and championing inclusivity. It doesn’t only provide care solutions but designs and implements innovative programmes and initiatives that empower individuals and their families through capability-building, knowledge, and consultancy.

Dementia-friendly initiatives with various grassroots organisations and SMRT that include wayfinding solutions are ground-up multi-agency collaborations that help affected residents cope beFer, by supporting their independence and encouraging them to live fulfilling lives despite dementia. Similarly, its community living resource is another example of a localised guide that helps lighten the load of caregivers seeking assistance. These initiatives are designed to create safe, accessible, and supportive environments, much like their day care centres, social clubs and empowerment programmes, which boast welcoming, non-clinical spaces designed to reduce stress and foster a sense of belonging.

The economic value generated here is immense, measured in the long-term cost savings to the healthcare system, enhanced well-being of a vulnerable population, and the strengthening of community bonds. Dementia Singapore’s success and longstanding commitment to creating a truly dementia- friendly landscape not only affirms its viability but also its essential social impact. By fostering a society that is more inclusive and understanding, it has championed a new standard for how we care for the vulnerable, particularly those with cognitive challenges.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Razer is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Razer – The Game Master in Design and Technology

Razer is a formidable example of a company that has achieved extraordinary growth by masterfully integrating design and technology to serve a niche, yet global community. Driven by a philosophy to create gear “For Gamers, By Gamers”, it stands out by humanizing technology and making powerful, high-performance gaming gear not just functional, but deeply desirable. Razer’s economic value is generated by transforming the gaming experience through products where design is the crucial link between complex engineering and user aspiration.

The company’s success is a direct result of its focus on optimizing user experience (UX/UI) for gamers.  By actively incorporating feedback from top esports pros and the community, Razer creates a diverse yet cohesive ecosystem that caters to gamers of all types—from hardcore competitors to RGB lighting enthusiasts to content creators and more. This excellence in design has become a key competitive advantage, forging a powerful brand identity that resonates deeply with its audience. Their design makes cutting-edge technology intuitive to use and a pleasure to own.

This design-led strategy has been instrumental in driving adoption and establishing Razer’s market dominance. By creating products that are both visually striking and high-performing, Razer has fundamentally altered consumption patterns in the gaming industry. It has proven that when technology is meticulously designed for a specific user, it can build a fiercely loyal community and achieve remarkable commercial success.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that V3 Brands is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

V3 Brands – A Conglomerate Built on Design

The V3 Brands  is a compelling example of a business where design is not just a feature, but the very product itself. Its business model, which has driven global expansion and significant economic value, is centered on the strategic ownership and cultivation of design-first products and brands. The company’s success is a testament to its ability to create and scale brands where the primary value proposition is their unique design and the premium experience they offer. 

Through its diverse portfolio of brands, including OSIM, TWG Tea,  BACHA Coffee, and LAC, V3 Brands has demonstrated a masterful command of design as its core philosophy. For OSIM, the company’s innovation is rooted in its proprietary designs for well-being and lifestyle products, where the innovative fusion of form, function, and technology is a key driver of its market leadership. With TWG Tea and BACHA Coffee, the economic values are derived from the meticulous design of brand experiences, from the fastidious curation of the different tea/coffee offerings, exquisite product packaging to the opulent salon interiors, which transforms a simple product into a luxury good. Lastly, LAC design language blends clinical clarity with natural vitality, embodying an East-meets-West philosophy. This fusion is reflected in its clean layouts, soft tones and modern typography, effectively conveying trust, wellness, and a global appeal.

By operating on a business model that treats design as its most valuable asset, V3 Brands has proven that a focused, design-centric approach can create a powerful, diversified portfolio of international brands.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact

DBCS and Consulus are pleased to announce that Kingsmen is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

Kingsmen

For five decades, Kingsmen has not only participated in the design industry; it has redefined its possibilities. As a pioneering Singaporean creative powerhouse, Kingsmen has championed purposeful design as a means to spark curiosity, build connection, and enrich human experience. This philosophy is rooted in a culture that places design at the heart of everything it does – fuelled by comprehensive research, cross-disciplinary collaboration, and a deep understanding of client and market needs.

Kingsmen’s remarkable journey is a testament to its visionary approach: selling unparalleled design services and strategically licensing design IP, where the intrinsic value lies in their innovative design. Across exhibitions and events, thematic and museums, retail and corporate interiors, and experiential marketing, Kingsmen’s portfolio showcases a commitment to experiential design that deeply resonates with audiences worldwide. 

Powered by a design-led culture and a strong service mindset, Kingsmen continues to anticipate market shifts, set new standards, and bring ideas to life with clarity and impact. With a strategic network spanning 18 offices globally and a multidisciplinary team dedicated to transforming ideas into compelling realities, Kingsmen has consistently demonstrated that design is not just an aesthetic endeavour, but a powerful engine for international growth and success. Kingsmen’s unwavering pursuit of excellence and their ability to translate Singaporean ingenuity onto the global stage make them a truly deserving recipient of this award.

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact