PRISM+ admitted into the 2025 Design Power Index

DBCS and Consulus are pleased to announce that PRISM+ is admitted into the Design Power Index (DPI) 2025.

The Design Power Index is an economic premise and framework based on three key questions:
1. Does design generate economic value?
2. If yes, what is the value?
3. Is the nominated organisation great at harnessing the power of design to generate economic value and shape societal impact?

This inaugural index is launched by the Design Business Chamber Singapore (DBCS) in partnership with its global knowledge partner Consulus, a global impact investment and creative change firm, as part of DBCS’s 40th anniversary.

Companies and organisations are first shortlisted from a wide range of industries and then nominated. By accepting the nomination, honorees affirm that design shapes economic value through their business model, products, and services. Acceptance also means they agree to participate in an assessment the following year for the Design Power Index 2026, ensuring a deepening study on the value of design for economic growth. Acceptance of nomination, use of the logo, and participation in next year’s survey are without fee.

As of now, the estimated total market value of the private and listed companies who have accepted the nomination has reached SGD 20 billion. For the non-profit organisations included, their work impacts the lives of Singaporeans.

PRISM+ – Redefining the Digital Home

PRISM+ is a compelling example of a brand that has used empathy-driven design as a market creation engine. From the outset, it didn’t just sell monitors or TVs; it identified a critical unmet need for high-performance, aesthetically pleasing displays that were also accessible in both price and convenience. This approach enabled PRISM+ to challenge established giants and become Singapore’s leading display brand. As it embarks on its next chapter—transforming into Singapore’s leading home appliance brand—PRISM+ has taken its design philosophy to the next level. Expansion into home appliances has redefined what accessibility means, driving the company to invest millions into research and development focused on how users interact with everyday products. By rethinking the very notions of “value” and “convenience,” PRISM+ is reshaping consumer expectations. This commitment has produced an intuitive app that unifies its smart home ecosystem, paired with appliances designed with user experience at the forefront—all while retaining the brand’s signature sleek and futuristic aesthetic. Every product reflects sustained investment and a relentless commitment to refining the customer journey end to end. PRISM+ demonstrates that when design is placed at the core of a business model—and is resourced at scale—it can disrupt established markets and create entirely new ones. Its design-led approach has driven rapid adoption, built a loyal community, and solidified its position as a market leader—a testament to the power of design to create value and change consumer behaviour

About the Design Power Index (DPI)

The Design Power Index (DPI) is the world’s first longitudinal economics index designed to measure and track the economic value generated by companies through the strategic use of design and the creation of design intellectual property (IP). Showcasing 40 companies and 20 organisations recognised for their business growth, market creation, technological innovation, and social impact through design, the inaugural DPI 2025 provides a holistic lens of design’s contribution to the economy.

Developed by the Design Business Chamber Singapore (DBCS) in partnership with Consulus, the DPI analyses design’s impact across four dimensions:

• Business of Design — Companies who have achieved revenue and growth through creating unique intellectual property by design
• Market of Design — Companies who have harnessed design to create a new business category
• Technology of Design — Companies who have used design to innovate and shape use-behaviour
• Social Impact of Design — Companies/organisations who use design to shape societal change or impact