Transform your view with the ZipBlind™ Revolution!

1. How do you stay up to date with Product Design trends?

I tend to ideate on concepts that can possibly help with my daily life and research on the technologies or mechanisms that could potentially bring those concepts to fruition. I’ll meticulously search through Google to identify existing technologies that are capable of transforming my concepts into viable ideas. During this exploration, I often stumble upon valuable insights that not only inspire me to refine or reimagine my initial concepts but also spark new ideas to address different challenges. 

2. What is the role of empathy in Product Design?

To me, empathy is the heart of product design. If our designs aren’t tailored for human needs or desires, who would want it then? It’ll be more like an art piece than anything functional. Ultimately, a product’s success hinges on its ability to resonate with individuals and prompt a purchase.

3.  What was the most difficult moment when developing your idea?

When designing outdoor blinds, wear and tear is a natural occurrence. There’s no way to avoid the harsh reality of weathering. So, the question was, “How can we make ZipBlind™ last longer than the rest of the competition?”. It took a lot of research and development to arrive at the solution we have now which is to preserve the lifespan of our product for as long as possible.

4.  What are some new things that you learned about yourself and the users you were designing?

Being in the market for more than 10 years, our company has gathered extensive feedback from numerous Singaporean customers regarding their outdoor blinds purchases. But the issue that is most often overlooked is that when people purchase outdoor blinds, they look for the longest lasting blinds that can block out sun and rain. They often don’t consider the amount of light they block until the blinds are actually installed in their homes.

5. What are your future plans?

We are constantly innovating the blinds of tomorrow. However, our focus goes beyond simply introducing new features; we aim to reimagine the way people engage with outdoor blinds.

6. What was the inspiration behind your product/design/idea?

Our customers are our inspiration! Through feedback from our customers whether it is positive or negative, we have pooled them all together and found out what ticks them off and what makes them love having the outdoor blinds. This gave us the inspiration we needed to make ZipBlind™ something that Singaporeans would love.

7. What is your design superpower?

I’d like to say my superpower is all about improving the qualities of life. Because what’s not to love about having an easier life to live when you have products that can make it easier for you!

8. What is the best part about your job?

What’s most exciting is that I have the opportunity to establish ZipBlind™’s brand from the ground up and play a pivotal role in shaping both the brand and product through key decision-making.