Semula to a Dying Industry (SDA 2021 Winner)

Semula to a Dying Industry (SDA 2021 Winner) 667 1000 Design Business Chamber Singapore

Semula to a Dying Industry’s quest is to reuse and repurpose discarded materials.

Eddie Sim (left) and Tay Sok Leong (right) of Semula Pte Ltd


Our project is about giving a new life to a dying industry. Through our project, we hope to rejuvenate the kiddy ride that many of us are familiar with using recycled plastic materials.

We wish to create a common space for multigenerational communities to bond and interact such that this will be a space for young children to play and enjoy the kiddy ride, parents to relax and catch up with others, and elderly to participate in sensory experiences and promote their physical well-being.


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