The award was conceived in 1988 and unveiled by then Prime Minister of Singapore, Mr. Lee Kuan Yew at the first Singapore International Design Forum. It honours outstanding individuals and companies for creating innovative designs and applying a human-centric approach. This year, we’ve changed the game to acknowledge the evolution of a designer’s role.

What does design mean in business? How can we diagnose problems, discover insights and come up with creative solutions that may simplify processes or spring forth new business trajectories?