Everyday your customers embark on a journey with your brand and services. It can be a positive or negative experience. The best way to learn about your customers’ journey is to see things through their lens. But how, you may ask?
DBCS’ signature programme – Design Kitchen – is a workshop that offers business owners an immersive introduction to the concept of Design Thinking and Customer Journey Mapping, and how it can be employed to create a better customer service experience. You will understand why Design Thinking is the go-to method for innovating services across industries and learn how to apply it according to your needs.
Learners who go through the Design Kitchen workshop will benefit from the following learning outcomes:
- Learn the systematic method of design thinking and how it benefits your organization
- Learn how to create, read and interpret a customer journey map
- Discover ways to improve your own customer journey experience