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The House of Wind by the Chalk Architects

The House of Wind by the Chalk Architects 2560 1717 Design Business Chamber Singapore

The House of Wind is a breeze-filled porous home with green landscape pockets and a central open courtyard where the family can enjoy and bond through dance, music-making and daily routines. Visual porosity and seamless flow of space encourage encounters and interactions. Natural gravels with granite stone pavers filled the internal courtyard, to form a landscape path around the signature tree and to connect to the bedroom area. The sloping oak veneer ceiling visually opens up the front glass façade to funnel in light and wind. A home that breathes…

Charmaine Wong, Principal Architect, Chalk Architects
Isjacob Ishak, Interior Design Partner, Chalk Architects

1. What are the key elements of Spatial Design?

Key elements of good spatial design consist of ample natural lighting, materiality which engages our senses and a well-planned layout which meets the lifestyle requirements of the users. 

Good design is one that effectively balances aesthetics and functionality.

2. What is your favourite Spatial Design trend right now?

Our favourite trend is “Timeless” – that withstands the test of time.

3.  What was the most difficult moment when developing your idea?

The most difficult moment was when an intermediate terrace house’s typology was sandwiched between two structural solid party walls, limiting the amount of natural light and air passing through. Therefore, we proposed skylights and courtyards as part of the design.

4.  What are some new things that you learned about yourself and the users as you were designing?

We learnt to derive more design inspiration from users’ daily routines and developed a deeper understanding of their enthusiasm for gardening, dance, food and music.

Therefore, key spaces in the house were designed as communal areas to facilitate natural interactions.

5. What are your future plans?

As a design practice, we aim to further explore ideas related to inclusive design; creating spaces that embody dignity and beauty while ensuring universal accessibility to everyone.

6. What was the inspiration behind your product/design/idea?

We were inspired by homeowners that embrace the ‘Hygge’ way of life; a well-balanced quality of life without excessiveness.

7. What is your design superpower?

Reactive Adaptation

We can readapt to various design challenges or parameters, as well as react creatively with innovative solutions and thoughtful spatial experiences.

7. What is the best part about your job?

The best part of our job is the opportunity to foster new friendships with various homeowners and clients, and being able to witness their joy and delight in response to our designs.



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ErgoMastery 101: Elevate Your Work Experience with Smart Workspace Design

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The Iconic Rifle Range Nature Park

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Levande – The design behind appliance subscription services

Levande – The design behind appliance subscription services

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Introducing “People Parking Lots” with Park Yourself

Introducing “People Parking Lots” with Park Yourself

Blog SG Mark 2021 Winner's Spotlight SG Mark 2022 Winner's Spotlight SG Mark 2023 Winner's Spotlight
Park Yourself envisions a playful series of People "Parking Lots" to engage people in various play and rest positions. where people from all walks of life can position themselves within the frames for poses and photography opportunities.
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Transform your view with the ZipBlind™ Revolution!

Transform your view with the ZipBlind™ Revolution!

Blog SG Mark 2021 Winner's Spotlight SG Mark 2022 Winner's Spotlight SG Mark 2023 Winner's Spotlight
ZipBlind was created based on the company’s ethos of putting our customers first. With over 10 years of experience in the market, we studied the balcony needs of Singaporeans and gathered feedback from consumers who have purchased similar zip blind systems to create the ultimate blend of functionality and aesthetics.
ErgoMastery 101: Elevate Your Work Experience with Smart Workspace Design

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Blog SG Mark 2021 Winner's Spotlight SG Mark 2022 Winner's Spotlight SG Mark 2023 Winner's Spotlight
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The Iconic Rifle Range Nature Park

The Iconic Rifle Range Nature Park

Blog SG Mark 2021 Winner's Spotlight SG Mark 2022 Winner's Spotlight SG Mark 2023 Winner's Spotlight
A cherished, destination, the Rifle Range Nature Park has restored natural forest and wetland habitats, while providing recreational spaces for the community.
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Coulisse Heir, State-of-Art Scalp Therapy & Hair Remedy

Coulisse Heir, State-of-Art Scalp Therapy & Hair Remedy 2560 1920 Design Business Chamber Singapore

Coulisse Heir is where you can connect with yourself — a private sanctuary to cultivate a healthier relationship with your scalp and hair, a space beautifully crafted and designed by Spacebar Design. We celebrate your individuality with personalised solutions. Always backstage to get you ready. Only at Coulisse Heir, you will get to enjoy undisrupted luxurious comfort in a personal pod and cultivate a healthier relationship with your scalp and hair. The most important relationship is the one you have with yourself. Not limiting it to what’s visible – skin and hair.

Jayelle Choo, Director, Spacebar Design
Zoe Goh, Senior Designer, Spacebar Design

1. What are the key elements of Spatial Design?

Elegant proportions – It creates a visually pleasing and comfortable environment.

Evoke emotions – Whether it’s a sense of calmness in a bedroom, excitement in a vibrant living room, or focus in a productive workspace, the design should elicit the desired emotional response.

Thoughtfulness – To optimise the layout for functionality, flow, and efficiency

A reflection of the brand or the homeowners – In commercial spaces, the design should reflect the brand’s identity, values, and culture. For residential spaces, it should be a reflection of the homeowners’ personalities and lifestyle.

2. What is your favourite Spatial Design trend right now?

Design trends emerge, fade or transform rapidly, thus we are not a fan of that. We stay true to our design philosophy of a narrative-driven approach.

3.  What was the most difficult moment when developing your idea?

The most difficult moment was when we had to think of ideas that are not commonplace.

4.  What are some new things that you learned about yourself and the users as you were designing?

In this industry, we are always learning. Pertaining to this project, we learned about breaking boundaries and thus perceiving a hair salon in a different light.

We learnt that users are sensitive to smell, it adds up to the whole experience of patronising a hair salon.

5. What are your future plans?

We will keep breaking boundaries and do good work. Hopefully we can advance and explore more opportunities to dabble in potential projects with clients who share similar perspectives.

6. What was the inspiration behind your product/design/idea?

The spatial design is inspired by the essence of ‘Coulisse’ which means ‘Backstage’. Thus the façade is designed in a way that the combed plastered walls flows like curtains and reveal a part of the backstage where the magic of beauty transformation happens.

7. What is your design superpower?

For Zoe, it is curiosity. The exploration of ‘what ifs’ to stretch the possibilities of a space and experience. 

For Jayelle, it is the ability to see beyond. Seeing beyond the floor plan, seeing beyond the brief and seeing beyond the delivery.

8. What is the best part about your job?

For Zoe, the best part is that there is no cookie cutter involved. Every client, space and brief is different. Every project provides a unique learning experience that fuels one’s design journey.

For Jayelle, the highlight is experiencing the job uniquely each day. One day might involve exploring layouts, the next solving problems on site, and the following week, pitching a project. It is truly a creative journey that is not mundane.



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Transform your view with the ZipBlind™ Revolution!

Transform your view with the ZipBlind™ Revolution!

Blog SG Mark 2021 Winner's Spotlight SG Mark 2022 Winner's Spotlight SG Mark 2023 Winner's Spotlight
ZipBlind was created based on the company’s ethos of putting our customers first. With over 10 years of experience in the market, we studied the balcony needs of Singaporeans and gathered feedback from consumers who have purchased similar zip blind systems to create the ultimate blend of functionality and aesthetics.
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The Iconic Rifle Range Nature Park

The Iconic Rifle Range Nature Park

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A cherished, destination, the Rifle Range Nature Park has restored natural forest and wetland habitats, while providing recreational spaces for the community.
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Empowering Career Conversion: Daylon Soh from CuriousCore

Empowering Career Conversion: Daylon Soh from CuriousCore 1280 960 Design Business Chamber Singapore
Daylon Soh, Founder & Product Educator
at CuriousCore

Tell us a little more about yourself and what inspired you to start CuriousCore?

I’m the founder of CuriousCore, which empowers individuals with the skills and knowledge needed to excel in a digital career. CuriousCore’s portfolio comprises of a range of career conversion programs with career coaching and practical projects, as well as skills training for companies looking to digitalise or shift their workforce mindset in a customer centric world.

I launched CuriousCore with the initial goal of assisting design students from both private and public institutes in securing employment. I observed that institutions often neglect the importance of portfolio preparation and career coaching.

What is your greatest learning experience from running CuriousCore?

After running CuriousCore for close to 5 years, the practice of continuous improvement and reinvention is necessary to stay competitive and relevant as a business. Over the years, I evolved my leadership and business development approach, where I started placing more emphasis on values, critical thinking, and resourcefulness.

How do you stay informed on the latest design trends?

I follow a few accounts on Instagram to stay ahead on design trends, like @keijiashizawadesign and @studioilse. These days, I find myself following more architects, interior designers, and management thinkers compared to my time as a design student, when my focus was primarily on visual creatives.

What is your UX trend prediction for 2024?

I’m really excited about the possibilities of AI in UX Design and have started incorporating it into our programs. For example, instead of redesigning your existing interface to dark mode, you can feed your existing screens to an AI software and have it converted in minutes. 2024 will be a year when Figma and Adobe will introduce more AI tools, and we’re already seeing that with FigJam.

What advice would you offer to emerging professionals who want to excel in the field of UX design and product management?

Don’t just pick up the software know-how and technical skills. Get more than a handful of rounds of feedback for your portfolio and improve it while building communication and product thinking skills. The tech industry is one of the few industries willing to hire for skills rather than certifications. 

What can we look forward to from CuriousCore in 2024?

We are busy expanding our business training and coaching solutions to train teams as part of digitalisation efforts. Furthermore, we also look forward to training tech-lite managers and analysts in Singapore, Malaysia and the Middle East.

What is the most rewarding part of your job?

It’s receiving news of our students landing a role in tech, and changing their entire career trajectory and compensation. Also, helping teams to discover their aha moments through a better way of working on their digital channels and products.

Outside of work, what do you enjoy doing?

I was a gamer. I still try to carve out some time to play games despite being a Dad with a newborn. I just finished the main questline for Cyberpunk 2077: Phantom Liberty.


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Transform your view with the ZipBlind™ Revolution!

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STB SVC Lite Tablet App

STB SVC Lite Tablet App 1920 1080 Design Business Chamber Singapore

The Singapore Visitor Centre Lite (SVC) app, created by the Singapore Tourism Board, enriches visitor experiences and bolsters tourism services through eco-friendly digitisation. Offering intuitive maps and personalised recommendations, the app complements service staff by providing updated information and bespoke itineraries, enhancing overall visitor satisfaction.

Calvin Ng, UX Designer, Singapore Tourism Board

1. How do you stay up to date with digital design trends?

A mentor once told me that a person’s visual diet determines the kind of work that he/she produces. This message resonated with me greatly. She encouraged her mentees to be exposed to as many visual expressions as possible — be it through movies, album art, book covers, or any form of graphic paraphernalia.

Social media is definitely instrumental in the proliferation of digital design trends. It has diversity — which exposes one to a great variety of visual/graphical expressions. Of course, one has to discern whether a certain aesthetic or design pattern is a trend or a fad — that in itself forms a design practitioner’s visual diet.

2. What are the major steps in your creative process?

I will usually start by exploring existing design patterns/systems out there and select what could be appropriate for the project that I’m working on. A lot of it involves laying down some fundamental principles based on what we know about the brand, product, and its users.

Iteration is a time-consuming part of the process. Knowing when a design is “enough” is crucial — otherwise, you’d be iterating for perfection. Having an understanding of when a design is “enough” requires a good understanding of the product and the users.

The testing process will then be a reality check, a manifestation of the “Expectation/Reality” meme. Sometimes, I will be taken aback by how some users interpret my designs — having completely different interpretations against my original intentions. With the feedback that I get from testing sessions with the users, I will then head back to iterate and come up with creative ideas to induce that intended outcome that the product needs.

3.  What was the inspiration behind your product/design/idea?

The product was inspired by Pokémon games. One of the key queries that our staff received at visitor centres was the frequency with which visitors sought recommendations on places to visit. Tourists wanted to explore what’s around the area, and other parts of the island. I was immediately reminded of how Pokémon games encouraged that spirit of exploration — how maps can visually show any adventurer the territories and terrains ahead!

I particularly studied how the Pokémon handheld game displayed their maps — an easy-to-understand diagrammatic approach that allows any users to immediately understand where they are at and be able to orientate themselves. We then developed Singapore and all its districts in that format.

Turns out the diagrammatic maps became a hit with most tourists! It proved to be extremely useful — clutter-free, intuitive, and allows tourists to have a quick overview of what’s around them.

3.  What was the most difficult moment when developing your idea?

As with every new product, there will be a lot of second-guessing during the initial stages of development. With limited knowledge from research, our team had to make calculated bets and logical assumptions on which paths to proceed with development. It was a difficult moment that we had to navigate, having to constantly juggle between “what ifs” and the unknowns.

Oftentimes, in order to convey insights and understanding about users, we tend to refer to them as a collective group with similar socio-economic, generational traits. While that is convenient and easier to understand, it loses a lot of nuances that are critical to design. A retired couple travelling from London can have entirely different priorities and needs from another retired couple traveller from the Philippines. The cultural context from where they are from, their socio-economic background and their physical condition are some of the factors that will influence the differences between two seemingly similar groups of travellers.

The most challenging part is to figure out how to dissect the pie of user needs that we’d like to address, adopting the appropriate lens that does right by both the user and the business — that is excruciatingly difficult. 

4. What are some new things you learned about yourself and the users as you were designing?

On a personal level, I realised that my understanding of the world, the environment around me can be entirely different from others. Over time, that sense of awareness can be lost as I go deeper into my social bubble. It is through talking to users outside of my bubble that I can constantly remind myself of the differing life experiences that different users can have.

I also realised that I am more of a big-picture person through this process. While I do consider myself to be detail-oriented, some users that I spoke to can notice even the smallest detail that I overlooked. On a scale from 1 to 10 in terms of being meticulous, I guess I’m only a 6.5 or 7?

5. What are your future plans?

Being a UX Designer — the freedom to create aesthetically pleasing or eye-catching visuals can be diminished. It is designing based on facts and logical assumptions. I have always been enamoured by this motto — “designing with purpose,” and my current occupation allows me to do it.

Moving into the six-year mark as a UX Designer, a part of me wants to pursue the more creative, emotional, and irrational part of my brain. I would like to explore creating more art and illustration on the side just to balance out what I do in my full-time job.

The pandemic has fuelled this entire mindset shift about living life consciously, having a balance between work and life. My ultimate dream and goal is to work remotely in a different city, preferably in the countryside. The sheer stress of living in a fast-paced city often times can be detrimental to one’s health.

6. What is your design superpower?

Being in a lean team of developers, I have grown to be able to solve problems quickly and creatively.

Oftentimes, we’d have limited resources and short development time to test ideas, ensuring that concepts/features addressed user needs. It is under such limitations that good, fulfilling ideas are born.

7. What is the best part about your job?

Being able to see the world, for a moment, in the shoes of others. It might sound too “airy-fairy,” but it is true! I had the opportunity to speak to many travellers from different countries and different walks of life. A loud-spoken and cheery aunt from Mexico, a bright and optimistic young man from Germany coming to Singapore to work, a wistful old couple from Denmark who wants to revisit all the places in Singapore that he’d been to in the 1980s (e.g. Raffles Hotel) and a geeky couple from London who loved Singapore so much they could tell me about the lesser-known details of Singapore!

I was glad to have met these memorable people and many more through this job of mine. I even made friends with one of them and visited them during my recent trip to Europe as well.

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Transform your view with the ZipBlind™ Revolution!

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Animal Shelter for House of Joy and Mercy

Animal Shelter for House of Joy and Mercy 2560 1585 Design Business Chamber Singapore

Transformed from an abandoned brownfield in Hong Kong, the Animal Shelter for House of Joy and Mercy is where sustainability meets animal welfare. The shelter features eco-friendly design choices like low Volatile Organic Compounds (VOC) paint for better air quality and eco-friendly septic tanks for optimal waste management. While its empathetic architectural designs, such as glass blocks within the dog rooms for enhanced natural lighting and visual panels of varying heights, caters to the little ones.

Chun Hang Yip, Architecture Director, LAAB Architects
Otto Ng, Design Director, LAAB Architects

1. What do you like most about Architecture?

The ability of architecture to connect different lives – humans, animals, and nature.

For Animal Shelter for House of Joy and Mercy, we designed a big roof where humans and animals can engage with each other in oneness, while being able to have their own space. We like the humbleness of the canopy structure, how it integrates with nature, and how it opens up spaces for animals to engage with nature and humans.

2. What do you see as important issues or considerations in your project?

For any architecture project, it is really important to consider the users’ perspectives.

In Animal Shelter for House of Joy and Mercy, our users are not just humans, but also dogs, particularly dogs who used to live in the villages but ended up being abandoned due to urban development. We studied village dog behaviours and learnt that they are quite territorial. This informed our design of the den as we wanted to choose a material transparent enough to allow sunlight to enter the room but also has a certain level of opacity so that the dogs cannot see each other clearly. In the end, we chose a particular glass block that could satisfy both criteria.

3.  What was the most difficult moment when developing your idea?

Architecture is about finding the balance between our own ideas, our client’s expectations, project constraints, and societal concerns. Difficult moments arise when there is an imbalance among these forces. 

4. What are some new things you learned about yourself and the users as you were designing?

Each project is a new journey that offers different lessons.

For the Animal Shelter project, we learnt a lot about perspectives, whether it is our own as architects, the clients’ perspective, or the users’ perspective. Compared to humans, dogs’ perspectives are ‘lower’ and closer to the ground. Therefore, we designed visual panels with varying heights to cater to both humans and dogs.

Furthermore, dogs’ vision of the world is also different because they have a different colour spectrum. We decided for the interior to be yellow because it is the colour shared by both dogs and humans.

4. What are your future plans?

Currently, we are working on different projects that span across various scales, from art installation and interiors to buildings and public space. We are happy to share that two of our projects in Hong Kong, ‘Phillips New Asia Headquarters’ and ‘Townplace West Kowloon’, will be revealed to the public later this year. 

Apart from that, we are also designing our new office at the moment. Our colleagues are very passionate about designing their own workspace and their involvement is incredible. The design is still underway, but we enjoy this passion project very much.

5.  What was the inspiration behind your product/design/idea?

Nature, people, and the city that we interact with.

6. What is your design superpower?

Our design superpower is our cross-disciplinary approach to architecture and art.

Our team is made of people from different disciplines, including architecture, product and graphic design, engineering, and sociology. Interacting with people from different professional backgrounds forces us to step out of the boundary of our own disciplines. It opens our eyes to see each project in many different, interesting ways.

7. What is the best part about your job?

To witness how drawings become physical reality.




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Transform your view with the ZipBlind™ Revolution!

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1 2 3 4 24

DBCS Circle Connects 1: Workplace disability inclusion in the design industry: Whats next?

DBCS Circle Connects 1: Workplace disability inclusion in the design industry: Whats next? 1080 1080 Design Business Chamber Singapore

Date: 18th January 2024
Time: 7pm – 8.30pm
Venue: 20 Lengkok Bahru #01-19
, UOB Ability Hub, Singapore 159053

DBCS is promoting the design industry as a sector that provides viable employment opportunities for persons with disabilities.

Studies have shown that persons with disabilities can bring the needed skills and contribute meaningfully when companies focus on their abilities and the job match is done right. Companies who have adopted disability-inclusive practices also possess a competitive advantage over their peers.

Register now to learn more about disability inclusion employment and the various support available for your organisation!

https://www.eventbrite.sg/e/workplace-disability-inclusion-in-the-design-industry-tickets-768873911567

As this is a closed door event, please contact us at info@dbcsingapore.org / +65 8829 2990 for the access code.


A Global Perspective on the Digital Marketing Landscape

A Global Perspective on the Digital Marketing Landscape 1920 1440 Design Business Chamber Singapore
  1. Tell us more about you and what you do as a Business Director at AGENCY?

    As a Business Director at AGENCY, I work closely with the co-founders on all aspects of the business, from implementing new business strategies and managing financial performance to optimizing the processes behind the scenes.

    However, my most rewarding responsibility is mentoring the team, helping them develop their leadership skills, business acumen, and ability to build strong relationships with our clients.

  2. Share some of the most significant changes you’ve witnessed in the digital marketing landscape during your career, and how they have impacted your approach to client work?

    Over the past two decades, I’ve witnessed some of the most significant changes in digital marketing, including the rise of mobile, the growth of social media, and the emergence of new technologies like augmented reality (AR), artificial intelligence (AI), and machine learning (ML).

    Despite these changes, I’ve always encouraged clients to focus on initiatives aligned with their business goals, not the latest trends. At AGENCY, we help our clients do just that by creating products, services, and experiences that unlock value for their customers and their businesses.

  3. Having worked in both the United States and Asia, how do you see the differences in digital marketing trends and consumer behaviour between these regions, and how have you adapted your strategies accordingly?

    When I moved to Singapore in 2017 from New York, one of the biggest differences I observed was the high mobile adoption in Asia across social media and e-commerce platforms. With some only ever having a mobile phone to access the internet, brands in Asia have focused on creating mobile-first experiences from the get-go, and consumer behaviours and expectations have followed suit.

    Since moving here, I have focused more on human-centred design’s role in the creative process to build customer experiences that truly meet the needs of those who use them, which is why I joined AGENCY. We believe that human behaviours are shaped to a large extent by the wider networks and systems they live, work, and play in. When designed well, those systems can lead to monumental positive change.

  4. What advice would you offer to emerging professionals looking to excel in this fast-paced and ever-evolving field?

    “Embrace change and be adaptable”. The landscape is constantly evolving, so be willing to learn new things and adapt to new technologies.

    “Focus on human-centred design”. Put the needs of the customer at the forefront of everything you do. Understand their pain points and frustrations, and design solutions that make their lives easier and better.

    “Enjoy what you do”. Life is too short to spend your days in a job you don’t love. Find something you are passionate about and that you’re good at, you’ll be more likely to succeed in the long run.

  5. How do you stay informed about the latest trends and technologies in digital marketing?

    It’s easy to feel overwhelmed in today’s information-rich world. For perspective on the latest trends and technologies, I follow industry leaders and influencers instead of mindlessly scrolling on social media. If something catches my eye, I experiment with it in small ways to deepen my understanding. More importantly, I have face-to-face conversations with people. We often forget how important human connection is for collaboration, which is the fuel that drives creativity.

  6. Which books, podcasts, movies or TED Talks have made a significant impact on your career or personal development and shaped your perspective in a meaningful way? What lessons did you draw from it?

    It’s difficult to choose a few specific influences on my career, as it has been shaped by an amalgamation of books, TED Talks, podcasts, and mentors I have been fortunate to have. However, one of the most influential books I read early in my career was ‘The 7 Habits of Highly Effective People’. It taught me the importance of being proactive in taking responsibility for my own path, practising empathy in working with people, and taking care of myself physically, mentally, and emotionally.

  7. How do you like to unwind and relax after a long day of work?

    Being a working mom of a 2-year-old is challenging, and finding time to unwind after a long day can be difficult. When I can find time for myself, I enjoy reading, a glass of wine, and spending time with my husband. However, sometimes the best way for me to relax is often to simply spend time with my son. Playing with him and reading to him before bed are incredibly rewarding experiences.

    Finding a balance between work and family life is essential, but it’s not always easy. It’s a priority I’m still learning to navigate.


    Katherine and her son.

  8. If you could choose to be anyone for a day, who would it be?

    I would choose to be one of our talented AGENCY designers. Despite working in the design industry, I’ve never really considered myself to be a ‘designer.’ Upon joining, I was blown away by the incredible talent of my colleagues. Every day, I am inspired by their ability to express their thoughts and ideas with such skill and creativity. I would love to learn how to sketch like them, so that I could bring to life my ideas through visual expression.

Katherine Dale, Business Director, AGENCY

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3rd ASEAN Young Architects & Designers Forum 2023

3rd ASEAN Young Architects & Designers Forum 2023 1251 1251 Design Business Chamber Singapore

Date: 16th November 2023
Time: 9am – 5.30pm
Venue: Marina Bay Sands Expo &
Convention Centre, Level 1, Hall B & C

In this era of rapid technological advancements, the convergence of innovation and connectivity has become a catalyst for change, revolutionising the built environment as we know it.

From circular and smart cities, intelligent infrastructure to immersive experiences and sustainable design, the possibilities are boundless. Let us seize this moment to unlock the full potential of the digital built environment and pave the way for a future that is intelligent, sustainable, and human-centric.

Register today to join

https://www.eventbrite.com/e/3rd-asean-young-architects-designers-forum-2023-tickets-730942126577

Embrace failures through Innovation

Embrace failures through Innovation 750 562 Design Business Chamber Singapore
  1. Tell us more about yourself and how did your career path lead you to your current role as the Head of Global Innovation at Prudential Singapore?

    I started off as a lawyer and later became Prudential Singapore’s in-house legal counsel. From there, I was given the opportunity to set up the Government Relations function across 13 markets.

    During that time, I pursued a course at Tsinghua-INSEAD, and started my own company! While building the business, I struck by the importance of innovation in bringing new value. So, when Prudential created its Innovation function, it felt like a natural transition to take on the role.

  2. What strategies or approaches do you find most effective when it comes to nurturing a culture of innovation within an organisation, regardless of its size or industry?

    It starts with building belief that everybody can be innovative. In Prudential Singapore’s first year of driving innovation, we promoted the definition: New and Better. As long as your idea or solution does that, you are innovating. We started seeing great ideas coming from all teams, and the fun quotient went up too! Sustainable innovation requires a whole-of-company approach – strong tone from the top combined with ground-up motivation and capabilities.

  3. Share a piece of advice or a lesson you’ve learned during your career that you believe would be valuable for aspiring professionals interested in pursuing a career in innovation or leadership.

    “You are not in competition with anybody to be the best version of yourself”. With this mindset, you can truly celebrate your own and others’ successes and play for win-win outcomes. This frees you to learn from others, and to keep getting better.

    There’s an adage in leadership circles that we should hire people smarter than ourselves. We can also partner different teams or organisations who are better in their specific areas of expertise and work towards a common goal. That’s where the magic starts to happen.

  4. Can you share an example of a project or initiative at Prudential where you embraced the concept of “failing forward” and what you learned from it?

    Innovation is full of failures! The nature of our job (pushing towards new frontiers) requires us to fail more than we succeed, so we get comfortable with that quickly. The TEE-Up initiative, which seeks to support young people in their career and financial journeys, was an idea we incubated for over a year before it emerged in its current form.


    Launching TEE-Up and Good Design for All at World Skills ASEAN 2023.

    We went through many iterations and even now, we are still co-creating with our community, Singapore Polytechnic, UCSI in Malaysia and other Institutes of Higher Learning around the world. It’s faster and more fun to innovate with like-minded partners. If you are interested in transforming young minds and making a real impact at a systems level, reach out to join us on this journey!

  5. What do you enjoy and value most about your career?

    Working with many like-minded people who really want to use their position and privilege to do good. We’ve had colleagues and complete strangers connect with us to be part of TEE-Up, be it by sharing their stories on videos or mentoring a young person one-to-one.


    Sharing about TEE-Up with Kaelynn, a graduate from TEE-Up’s mentorship programme at an event by Prudential Singapore, Ngee Ann Polytechnic and DesignSingapore Council’s School of X on designing future careers. 

    I also really enjoy the process of creating something from nothing. With the Good Design for All video series, which we developed in collaboration with Ngee Ann Polytechnic and DesignSingapore Council’s School of X, we thought it would be meaningful to make design thinking accessible to everyone, and so we did! Our partners have been extremely generous with their expertise and time, and it was a lot of fun too!

    None of this would have been possible without the trust and support of my leaders in Prudential Singapore, where I have been for the past 15 years. Autonomy and sense of belonging have been identified as key factors people value in a job, and I’m very fortunate to always have worked in teams that have given me this in abundance.

  1. What motivates you to work hard?

    I wake up each morning raring to get started because I know that the work we do makes a difference. For example, many of the young people who are part of TEE-Up have shared about the impact of the programme on their lives. From helping less academically inclined students build confidence and speak up, to co-creating a new insurance-focused board game InsurAce that’s launching in Q4 2023, all of these will help real people improve their real-life outcomes.


    Co-creating with the community on overcoming challenges in our careers.

    Work is fun too! For our Good Design for All videos, it was such a joy working with like-minded and really smart collaborators. We had many sessions where we respectfully challenged each other’s thinking and combined our methodologies to build this micro-learning tool. Some of the impromptu takes in front of the camera also turned out to be the money shots!

    Even a “normal” day at work back in the office is usually very meaningful. I could be working with HR colleagues to figure out how best to mentor talent or with our Chief IT Officer on AI strategy. The variety energises me and keeps things fresh.

  2. If you could choose to do anything for a day, what would it be?

    Do a design sprint with the world’s best minds to kickstart tackling a challenging problem. I would likely choose to work on Sustainable Development Goal (SDG) 8 on decent work, because it’s in line with what we’ve started through TEE-Up. With a significant chunk of our lives spent at work, I believe that helping a generation of young people find jobs that provide both meaning and a good economic return is one of the most impactful things we can focus our energies on.
Magdalene Loh, Head of Global Innovation,
Prudential Singapore

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DBCS Circle Connects 3: Design x Ai

DBCS Circle Connects 3: Design x Ai 1080 1350 Design Business Chamber Singapore

There are dozens of creative tools to ideate, generate and edit
content like never before. As designers, we are always looking for
tools to make our work processes flow better, faster and easier.

Most design jobs are defined by creative and social intelligence
and these skill sets require empathy, creative problem-solving,
negotiation and persuasion. How can designers co-exist and
embrace AI, along with other technological advancements?

Join us for a fireside chat with our curated panelists from various
disciplines and gain insights on how designers will evolve, using
design thinking techniques in multidisciplinary contexts that go
beyond the conventional.

Register today for this extraordinary event!
https://www.eventbrite.sg/e/circle-connects-3-design-x-ai-tickets-714463007087